General Manager

Position: General Manager

Reporting Line: COO/Chairman

Industry: Automotive

Location: Phnom Penh Cambodia

Responsibilities:

Team Meetings: Conduct meetings with department managers to discuss ongoing projects performance updates and any challenges they may be facing. Provide guidance and support to help overcome obstacles and achieve objectives.

Strategic Planning: Engage in strategic planning activities to set longterm goals identify growth opportunities and address competitive threats. Develop action plans and initiatives to drive business growth and improve operational efficiency.

Employee Engagement: Foster a positive work environment by engaging with employees recognizing their achievements and addressing any concerns or issues they may have. Encourage teamwork collaboration and a strong sense of accountability among staff members.

Continual Learning: Stay informed about industry trends technological advancements and best practices through ongoing learning and professional development activities. This may involve reading industry publications attending training seminars and participating in online forums

Problem Solving: Address any operational challenges or issues that arise throughout the day such as equipment malfunctions staffing shortages or customer complaints. Take proactive steps to resolve problems quickly and minimize disruption to dealership operations

Performance Monitoring: Continuously monitor key performance indicators (KPIs) for each department and take action to address any deviations from targets or benchmarks. Provide regular feedback and coaching to staff members to help them improve their performance and achieve their goals

Data Analysis: Analyse data related to sales marketing operations and customer feedback to identify trends opportunities and areas for improvement. Use datadriven insights to make informed decisions and drive business growth

Strategic Meetings: Participate in strategic meetings with COO to discuss business strategy review financial performance and make decisions about dealership operations.

Vendor Management: Communicate with vendors and suppliers to negotiate terms resolve issues and ensure timely delivery of goods and services. Evaluate vendor performance and make decisions regarding vendor selection and contract renewal.

Compliance and Regulatory Oversight: Ensure compliance with all legal and regulatory requirements governing automotive sales and service operations. Stay informed about changes in regulations and implement necessary adjustments to ensure compliance.

FINANCE DEPARTMENT

Financial Review: Review financial reports and key performance indicators to assess the dealerships financial health and identify areas for improvement. This may involve analysing sales trends expense management and profit margins.

Financial Reporting: Review daily financial reports including sales & aftersales figures expenses cash flow and profitability metrics.

Budget Management: Develop implement and monitor the dealerships annual budget in collaboration with department managers and executive leadership. Track actual expenses against budgeted amounts and make adjustments as needed to control costs and achieve financial targets.

SALES DEPARTMENT

Sales Performance Review: Review sales performance metrics such as daily sales figures customer inquiries test drive ratio and lead followups. Provide guidance and support to the sales team to ensure they are on track to meet targets.

Lead Management: Review and prioritize sales leads generated through various channels including walkins phone calls website inquiries and marketing campaigns.

Sales Training and Development: Provide ongoing training and coaching to sales staff on product knowledge sales techniques customer service skills and dealership processes. Conduct roleplaying exercises sales meetings and workshops to enhance sales effectiveness.

Customer Interactions: Interact with customers to address concerns negotiate deals and ensure high levels of customer satisfaction. This may involve resolving escalated issues or providing VIP treatment to key customers.

Performance Reviews and Feedback: Conduct regular performance evaluations and provide feedback to sales staff on their performance goals and areas for improvement. Recognize top performers and provide support and coaching to help struggling sales associates improve.

Inventory Management: Monitor inventory levels and aging stock to ensure optimal turnover and minimize carrying costs. Make decisions regarding pricing promotions and inventory replenishment based on market demand and dealership objectives.

Marketing and Promotion: Review marketing initiatives and promotional campaigns to ensure alignment with dealership objectives and target audience preferences. Provide input on marketing strategies and allocate resources effectively to maximize ROI.

Customer Relationship Management: Utilize customer relationship management (CRM) tools to track customer interactions follow up on leads and maintain relationships with existing customers. Foster a customercentric culture throughout the dealership.

Vehicle Delivery: Coordinate vehicle delivery daily including preparing vehicles for delivery completing paperwork and documentation and ensuring a smooth and memorable delivery experience for customers.

FollowUp and Customer Retention: Implement followup procedures to maintain ongoing communication with customers after vehicle delivery including sending thankyou notes conducting satisfaction surveys and scheduling service appointments to enhance customer retention and loyalty.

Product Planning: Conduct thorough market research to understand customer preferences trends and competitive offerings in the automotive market. Evaluate the dealerships existing product portfolio including current inventory levels model mix and aging stock. Identify gaps in the product lineup and opportunities to introduce new models or trim levels to address customer demand. Work closely with manufacturers or OEMs to review upcoming vehicle releases product updates and option packages. Provide feedback on market demand customer preferences and competitive positioning to influence product planning decisions.

Sales Forecasting: Forecast sales volumes and demand for different vehicle options and model configurations based on historical sales data market trends and customer feedback. Use predictive analytics and forecasting models to estimate future demand and inform ordering decisions.

Pricing Strategy: Develop a pricing strategy that reflects the value proposition of different vehicle options and model configurations. Consider factors such as production costs competitor pricing and perceived value to set competitive and profitable pricing levels.

AFTERSALES DEPARTMENT

Company APP: Ensure daily monitoring of companys app usage and encourage all our service customers to utilize it daily. conduct daily performance reviews of our service advisors to track their effectiveness.

Service Schedule Management: Ensure that service appointments are scheduled efficiently to maximize technician productivity and minimize customer wait times. Monitor the service schedule throughout the day and make adjustments as needed to accommodate walkin customers or unexpected delays.

Parts Inventory Control: Oversee the management of parts inventory including ordering parts as needed monitoring stock levels and ensuring accurate tracking of parts usage. Address any discrepancies or issues related to parts inventory management to prevent delays in service.

Customer Service: Monitor the quality of customer service provided by the service advisors technicians and other aftersales staff. Address any customer complaints or concerns promptly and ensure that customers receive timely updates on the status of their vehicle repairs.

Quality Assurance: Implement quality assurance measures to ensure that all repairs and service procedures meet dealership and manufacturer standards. Conduct regular inspections of completed repairs to verify quality and identify opportunities for improvement.

Warranty Administration: Oversee the administration of warranty claims and ensure that all warranty repairs are documented accurately and submitted in a timely manner. Coordinate with manufacturers or thirdparty warranty providers as needed to resolve warrantyrelated issues.

Training and Development: Provide training and development opportunities to aftersales staff to enhance their technical skills customer service abilities and knowledge of dealership policies and procedures. Conduct regular performance evaluations and provide feedback to help employees improve their performance.

HUMAN RESOURCE

Recruitment and Hiring: Review resumes conduct interviews and make hiring decisions for open positions within the dealership. Coordinate with department managers to identify staffing needs and ensure that vacancies are filled promptly with qualified candidates.

Onboarding and Orientation: Facilitate the onboarding process for new employees including conducting orientation sessions explaining company policies and procedures and introducing them to their team members and job responsibilities.

Benefits Administration: Oversee the administration of employee benefits programs such as health insurance retirement plans and paid time off. Address employee inquiries related to benefits and coordinate with benefits providers to resolve issues.

HR Recordkeeping: Maintain accurate and uptodate HR records including employee files attendance records performance evaluations and disciplinary actions. Ensure compliance with recordkeeping requirements and data privacy regulations.

FACILITY MANAGEMENT

Facility Inspections: Conduct daily walkthroughs of the dealership facilities to assess cleanliness safety and overall condition. Identify any maintenance issues safety hazards or cleanliness concerns and take immediate action to address them.

Security Management: Oversee security measures to protect dealership property assets and personnel. This may include monitoring surveillance systems implementing access controls and coordinating with security personnel or alarm monitoring companies.

Utilities Management: Monitor utility usage and expenses such as electricity water and gas and identify opportunities to reduce costs through energysaving initiatives or efficiency improvements. Implement measures to conserve resources and reduce environmental impact.

Equipment Maintenance: Ensure that all dealership equipment including lifts diagnostic tools and office equipment is properly maintained and serviced according to manufacturer recommendations. Schedule routine inspections and repairs to prevent equipment breakdowns and downtime.

Budget Management: Develop and manage the facility management budget including expenses related to maintenance repairs cleaning services utilities and security. Monitor spending and identify opportunities to reduce costs or improve efficiency.

RISK MANAGEMENT

Risk Identification: Continuously assess the dealerships operations processes and external factors to identify potential risks and vulnerabilities. This includes analyzing internal controls market conditions regulatory changes and emerging industry trends.

Risk Assessment: Evaluate the likelihood and potential impact of identified risks on the dealerships objectives and stakeholders. Prioritize risks based on severity urgency and likelihood of occurrence to focus resources on the most critical areas

Cybersecurity Monitoring: Implement cybersecurity measures to protect dealership data customer information and IT systems from cyber threats and data breaches. Monitor network security access controls and employee training to mitigate cyber risks effectively.

Disaster Preparedness: Develop and maintain a comprehensive disaster recovery and business continuity plan to mitigate risks associated with natural disasters accidents or other unexpected events. Ensure that employees are trained and prepared to respond effectively in emergency situations.

BRAND PRINCIPAL RELATIONSHIP

Regular Communication: Establish open and regular communication channels with representatives from the Brand Principal to stay informed about product updates marketing initiatives sales programs and any changes in brand strategy or direction.

Performance Reporting: Provide frequent reports to the Brand Principal on dealership performance metrics including sales volumes market share customer satisfaction scores and service retention rates. Highlight achievements and areas for improvement to demonstrate the dealerships commitment to the brand.

Marketing Support: Collaborate with the Brand Principals marketing team to develop and implement marketing strategies advertising campaigns promotions and branding initiatives that align with the brands identity and objectives. Utilize brandprovided marketing materials and resources effectively to support local marketing efforts.

New Model Launches and Events: Coordinate with the Brand Principal to plan and execute new model launches product showcase events test drive experiences and brandrelated activities for dealership staff and customers. Provide feedback on new product features competitive positioning and market demand.

Strategic Alignment: Collaborate with the Brand Principal to align dealership strategies goals and initiatives with the brands overall objectives and market positioning. Participate in strategic planning discussions and provide input on market trends customer preferences and competitive landscape.

MARKET RESEARCH

Data Collection: Gather data from various sources including customer surveys sales reports industry publications and online analytics tools to track market trends consumer behaviour and competitor activities.

Competitive Analysis: Monitor competitors pricing strategies marketing campaigns product offerings and customer reviews to identify strengths weaknesses opportunities and threats in the market.

Trend Identification: Stay informed about emerging trends technological advancements and regulatory changes in the automotive industry through industry reports trade publications conferences and networking events.

Segmentation and Targeting: Analyse demographic psychographic and behavioural data to segment the market and identify target customer groups with specific needs preferences and buying behaviours.

Product Research: Conduct research on new vehicle models features options and pricing to assess market demand and competitive positioning. Evaluate customer feedback reviews and test drive experiences to inform product decisions.

Market Demand Forecasting: Use historical sales data market trends and economic indicators to forecast future demand for vehicles and aftermarket services. Adjust inventory levels marketing strategies and pricing tactics accordingly.

Geographic Analysis: Analyze regional market dynamics population demographics income levels and competitive landscape to tailor marketing strategies and dealership operations to local market conditions.

Brand Perception: Assess brand perception and reputation through surveys social media monitoring and online sentiment analysis. Identify areas for brand improvement and develop strategies to enhance brand awareness and loyalty.

MARKETING DEPARTMENT

Campaign Management: Coordinate with the marketing team to plan execute and track marketing campaigns across various channels including digital traditional and grassroots marketing efforts.

Content Creation: Oversee the creation of marketing collateral including advertisements brochures flyers videos and social media content to promote the dealerships products services and special offers.

Digital Marketing: Monitor and optimize digital marketing efforts including website content search engine optimization (SEO) payperclick (PPC) advertising email marketing and social media campaigns to increase online visibility and engagement.

Social Media Management: Manage dealership social media accounts and platforms to engage with customers promote dealership events and promotions and build brand awareness. Monitor social media metrics and respond to customer inquiries and feedback promptly.

Event Planning: Plan and coordinate dealership events such as vehicle launches test drive events community outreach initiatives and promotional sales events to attract customers and generate excitement around dealership offerings

Brand Management: Ensure consistency in brand messaging imagery and positioning across all marketing channels and materials. Protect and enhance the dealerships brand reputation through effective communication and branding initiatives.

Performance Tracking: Monitor and analyze marketing performance metrics such as website traffic lead conversion rates campaign ROI and customer acquisition costs. Use datadriven insights to optimize marketing efforts and allocate resources effectively.

Lead Generation: Implement lead generation strategies and tactics to attract and capture potential customers interest including lead magnets gated content online forms and special offers.

Requirements

• Have at least 10 years of experience including 5 at management level in an international automotive company;
  
• Have advanced computer skills including proficiency in MS Office and Microsoft Dynamics SL financial reporting software;
• Strong in communication skills resultsoriented strategic thinker and planner;
• Have good communication in English;
  

Qualification:

• Bachelors Degree in Business Management and/or Automotive management or related field;

Working Hours:

• Monday to Friday

Salary:

$5000 $10000

Benefits:

As per Cambodia Law bonuses car housing allowances relocation package tickets etc.

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Remote Work :

No