Email Marketing Spacialist

We are on the hunt for a sharp and innovativeEmail Marketing Spacialistto build and optimize email marketing campaigns for two consumer brands. This role reports to the eCommerce Manager and will work side by side with the Marketing and Design teams to implement and schedule campaigns that drive traffic and sales to our eCommerce websites.


In this position you will be overseeing all aspects of email marketing including but not limited to:
1. Campaign planning & strategy
2. Copywriting for CTAs subject lines & body text
3. Email design
4. Implementation and scheduling
5. A/B testing
6. Customer segmentation
7. Integrations & technical issues
8. Analysis Reporting and KPIs
Strong verbal and written English fluency is required.
The mail marketing specialist you will be collaborating with multiple teams and 3rd parties to meet metrics/revenuedriven KPIs. You should be able to demonstrate strong copywriting skills to create accessible engaging and memorable content.

Key responsibilities:

• Create email marketing campaignsto promote SSD brands.
• Campaign Planning & Strategy.Work with eCommerce and Marketing teams to create and schedule email campaigns that align with the marketing calendar. Recommend offers discounts and promotions that achieve campaign objectives while maximizing ROI.
• Implementation & Scheduling.Create and schedule email and SMS campaigns using industry best practices and align with the campaign strategy & schedules set forth by the eCommerce and Marketing teams.
• Customer Segmentation.Analyze customer behavior & demographics to create customer segments that ensure campaigns are relevant timely and compelling for all recipients.
• Email Design. Working with the Design team to ensure email layouts are onbrand optimized for a positive user experience and align with campaign objectives.
• Copywriting. Using AI tools and copywriting best practices create persuasive subject lines CTAs and body text that align with the brands tone of voice while maximizing open and clickthrough rates.
• Optimization. Implementing and monitoring A/B tests tracking user behavior monitoring email performance and continually suggesting improvements to maximize the effectiveness of email campaigns and lead capture activities.
• Technical Issues & Integrations. Assist eCommerce Manager to implement software tools that utilize email to enhance the customer journey. Monitor and troubleshoot issues with email deliverability software integrations and data/tracking.
• Analysis & Reporting. Prepare and present periodic reports about the performance of campaigns and flows developing actionable insights and recommendations about how to improve email campaign performance.

Software/Tools:

• Klaviyo
• Shopify or similar eCommerce platforms
• Google Analytics
• Canva

Skill set:

• Email Marketing
• Digital Marketing
• Ecommerce
• Copywriting
• Conversion Rate Optimization

Experience:

• 2 to 5 years in a handson email marketingfocused role
• 3 or moreyears of experience with Klaviyo is mandatory
• Proven experience with creating highimpact and unique marketing campaigns
• Outstanding copywriting skills
• Comfort with analyzing and manipulating data

Do not apply if:

• You do not have the technical requirements & experience listed above

Scenario Questions:
1. Scenario: Cart Abandonment Recovery Imagine a customer adds products to their cart but doesnt complete the purchase. Describe the email sequence you would design to recover these abandoned carts. What elements would you include in these emails and at what intervals would you send them Additionally how would you segment your audience for this campaign
2. Scenario: Product Recommendations You have a customer who frequently purchases outdoor gear. How would you utilize email marketing to recommend relevant products to this customer Describe the strategies and data points you would use to curate personalized product recommendations in email campaigns.
3. Scenario: PostPurchase Engagement After a customer makes a purchase how would you continue engaging them through email marketing Outline a postpurchase email series detailing the objectives of each email and the timing of sending. What metrics would you use to measure the success of these emails

Our core values:
At South Street Designs we believe in creating an environment where everyone can be their authentic selves and contribute their unique perspective to the team. We strive to ensure our company culture is grounded in positive values like trust and respect collaboration resilience and innovation. This commitment enables us to build an atmosphere where inclusion and growth are at the forefront. Our goal is to empower each individual to reach their fullest potential while being supported by the team.

Why people love working at South Street Designs:

• 100% Work from Home
• Great compensation & benefits package
• Quarterly reimbursements for internet and technology/office setup upgrade
• Annual Cost of Living Adjustment based on inflation rate
• Free virtual psychotherapy sessions with MAGIS Creative Spaces
• Holiday Wind Down
• Medicard HMO with 100k DDL once regularized
• 20 PTOs per year once regularized (accrued PTOs during probation)

We know our success depends on the people who join us. Thats why we have a meticulous screening process so we can hire topnotch talent.