Director of Retail M....
Director of Retail Marketing
Posted on :
19-07-2023
Employer Active
1 Vacancy
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Job Description
Req ID : 2145819
Who We Are:
KITSCH is proud to be recognized as a self-financed, female-owned global accessory brand built on positivity and pure hard work. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
KITSCH is committed to creating high quality products that are effortless, elevated and easy to use. From fashionable shower caps to our viral towel scrunchies, we aim to evolve your everyday essentials.
We believe that everyone should feel confident when purchasing our products, no matter your hair type, style, or budget.
Who You Are:
KITSCH is looking for a talented and dynamic Retail Marketing Manager to join our team of collaborative individuals to create and drive sales strategy and serve as the key liaison between product development and sales.
The individual leader will possess a strong understanding of the business and serve as a key voice to stakeholders. The role is a key link across Sales, Category, Marketing, Product Development, Marketing, Logistics, and Finance. This leader will develop and execute and plan in line with sales and marketing objectives. To be successful in this role, you must be dynamic, a self-starter, and capable of setting and communicating vision, strategy and tactics across all functions of the company.
Responsibilities:
KITSCH LLC is an equal opportunity employer. We are committed to work in an environment that supports, inspires, and respects all individuals and recruit on merit-based processes regardless of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.
KITSCH is proud to be recognized as a self-financed, female-owned global accessory brand built on positivity and pure hard work. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
KITSCH is committed to creating high quality products that are effortless, elevated and easy to use. From fashionable shower caps to our viral towel scrunchies, we aim to evolve your everyday essentials.
We believe that everyone should feel confident when purchasing our products, no matter your hair type, style, or budget.
Who You Are:
KITSCH is looking for a talented and dynamic Retail Marketing Manager to join our team of collaborative individuals to create and drive sales strategy and serve as the key liaison between product development and sales.
The individual leader will possess a strong understanding of the business and serve as a key voice to stakeholders. The role is a key link across Sales, Category, Marketing, Product Development, Marketing, Logistics, and Finance. This leader will develop and execute and plan in line with sales and marketing objectives. To be successful in this role, you must be dynamic, a self-starter, and capable of setting and communicating vision, strategy and tactics across all functions of the company.
Responsibilities:
- Aids in the development of Channel & Customer segmentation strategy and Trade allocation
- Owns development of turnkey/custom promotions through PPA
- Owns development of turnkey/custom POS and displays
- Establishes relationships and owns retail marketing plans with key retailers
- Leads Customer Planning Process
- Trade Show lead
- Supports Joint Business Planning (JBPs)
- Liaison between Product Development, Marketing, and Sales
- Reports to VP of Sales
- Translating and communicating key marketing campaigns & initiatives to meet the needs of our retail partners
- Develop retail marketing strategy in partnership with Marketing Team, Sales, and Product Development including visual merchandising, in-store & digital activation strategies for retail channels.
- Customize retail marketing strategies and initiatives based on Marketing priorities, ensuring balance and appropriate focus among core vs. newness SKUs
- Identify key seasonal marketing opportunities at channel/customer level
- Create and manage retail marketing calendar for assigned retailers
- Manage account budget and ensure spend is on track
- Strong trade allocation
- Defined customer planning process
- Strong retail support
- Increased availability at retail
- Increased Brand Awareness
- Bachelor's degree preferred, major in Business Administration or related field
- At least 6+ years of commercial experience
- Strong working knowledge and experience in Trade Marketing or related field
- Ability to handle multiple projects simultaneously
- Receptiveness to feedback and able to meet deadlines
- Strong collaboration and influencing skills
- Self-starter and results-driven
- Entrepreneurial
- Strong financial and business acumen
- Remote (work from home) position with an option for hybrid work if you’re in the Los Angeles area
- A dynamic international team
- An open mind for new ideas
- Growth...growth and some more growth!
KITSCH LLC is an equal opportunity employer. We are committed to work in an environment that supports, inspires, and respects all individuals and recruit on merit-based processes regardless of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.
Employment Type
Remote
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