Director of Marketing
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Job Description
This is a remote position.
As the Director of Marketing you will develop and manage comprehension marketing and business strategies for Sirius Education Solutions supplemental print and digital products that address authentic TEKSbased instruction STAAR test preparation STAAR practice accelerated instruction and benchmarking for the Texas K12 education market. The ideal candidate will be selfdriven and require minimal oversight.
The Director of Marketing will lead and oversee the organizations marketing efforts including but not limited to developing yearlong strategic plans creating and executing marketing campaigns managing budgets and leading marketing projects and teams including staffers freelancers and vendors. In this role you will direct customer research to advise leadership on the company s product roadmap and customer communication at the school and district levels. The Director of Marketing will work closely with leadership and the sales team to help ensure revenue goals are met. This role requires a strategic thinker with a proven track record of success in marketing in K12 education.
This is a fulltime seniorlevel remote position that reports to the President.
Requirements
- Works with executive team and sales to determine marketing strategies and plans.
- Responsible for directing and executing marketing materials including the company website print and digital collateral materials webinars email marketing and social media.
- Creates and manages development schedule and workflow for marketing and sales support materials to ensure timely and onbudget completion.
- Develops and oversees the annual marketing budget and plan including benchmarks for measuring success impact on sales/revenue.
- Utilizes market and customer research to help identify new market opportunities customer needs and preferences product roadmaps and develop compelling messaging/positioning.
- Helps implement data analytics to track customer usage preferences and responses and inform product direction marketing initiatives and messaging.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Prepares effective marketing campaigns based on market and competitive research.
- Maintains knowledge of the company s products and services and competing products and services.
- Collaborates with senior executives to develop growth plans for the organization.
- Establishes and upholds the companys brand.
- Performs other related duties as assigned.
- Excellent verbal and written communication skills.
- The ability to understand Sirius products and articulate their value.
- Thorough understanding of marketing strategies and practices.
- Development processes for print web and videobased marketing materials.
- Excellent organizational skills and attention to detail.
- Strong analytical and problemsolving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software.
Preferred Skills/Abilities
- Familiarity with Zoho One.
Education and Experience
- Bachelor s degree in business administration marketing or related field.
- Master s degree is preferred.
- At least 5 years of professional experience in K12 education or the K12 market.
- Experience creating marketing communications for curriculum products in K12 education with a proven understanding of the K12 education market.
- Proven success in the creation and management of marketing and advertising campaigns.
- Experience marketing supplemental materials and eLearning products preferred.
Physical Requirements
- Prolonged periods of sitting or standing at a desk and working on a computer.
- Must be able to lift 15 or more pounds.
Benefits
- Health
- Dental
- Vision
- Paid Parental Leave
- Tuition Reimbursement
- 401K Match
- ESOP
Required Skills/Competencies Extensive knowledge of Texas's standard procurement processes for K-12 educational materials, including digital products and services. Understanding of contract processes and legal issues related to license agreements for digital educational products. Excellent written and verbal communication skills and the ability to communicate effectively with various educational decision-makers and administrators, including Legal representatives of schools and school districts. Experienced and effective negotiator. Knowledge of common legal issues and terminology. Minimum (2) to (3) years of experience managing contract processes and negotiations.
Employment Type
Full Time
