Director of Marketing and Strategy

What we are looking for

As the Director of Marketing and Digital Strategy you will be responsible for designing and implementing the overall marketing communications and digital strategy for our brand supporting both the recruitment objectives as well as the brand growth and marketing positioning goals of the University.

Working closely with with Chief Marketing Officer and the rest of the Executive Leadership team you will drive all key external communications efforts as well as lead the teams delivering and integrated digital and experience strategy. Through your work prospective students and their parents will become aware of us and have the confidence that joining the University is the best choice for their families.

What does the job involve

Strategy Development and Execution

• Design our digital strategy and the marketing communications strategy
• Develop and implement our brand strategy
• Manage marketing teams responsible for digital lead generation conversion rate optimization application pipeline management content and brand experience.
• Manage the team responsible for ourdigital assets such as social media platforms websites emailing platforms CRM ad accounts and other digital asset
• Collaborate with the Recruitment Admissions and Technology teams to build scalable models that deliver seamless and exceptional student journey experience.

External Communications and Experience

• Lead all external communications efforts around our brand.
• Manage key messages brand and design for our strong positioning and awareness in its target markets and countries
• Design and lead the implementation of all proprietary brand assets including signature events (RIE BOLD etc) digital assets and thought leadership assets.
• Work within to lead marketing and communications initiatives and activities with other schools affiliated with us.
• Manage external partnerships on behalf of us such as advertising agencies media partners and PR agencies.

Team Management

• Determine key metrics and targets to achieve within the team and use data to drive decisionmaking.
• Develop KPIs and OKRs in alignment with the organizations strategic plan.
• Manage continuous audience research and content testing to ensure our brand and marketing message is accurately delivered to important stakeholders.
• Have an understanding of the competitive landscape and key trends

Qualifications

• Bachelors degree in Business Marketing or related field required; Masters degree is a plus
• 5 years of experience in Marketing leadership preferably in edtech or higher education
• Marketing agency experience preferred
• Expert level marketing strategy and execution skills
• Excellent presentation skills
• Problem solver and excellent communicator
• Ability to manage a fully remote team

Benefits

TBD

This role is Onsite inKigali or Rivire du Rempart.