Direct Response Copywriter

Direct Response Copywriter

Tried and True Media (TNT) is a digital direct response agency in the health/wellness/beauty space who has generated over $1.2B in sales for our clients. Were hunting the globe for talented senior direct response copywriters who specialize in highconverting video ad scripts for VSL funnels as well as writing new leads for VSLs. Youll join a kickass team of performance managers media buyers creative producers and video editors who share a common goal generate clicks that convert into high ROAS sales that scale client spend. Why join TNT Because every copywriter knows more reps more learnings better results. At TNT you get a lot of reps writing video ad scripts as well as leads CTAs closes etc. for client VSLs. Iron sharpens iron.

So if you want to master direct response copywriting/scripting skills and

• You have a knack for crafting compelling storydriven copy that gets results

• You combine logic and emotion to sequence scripts for maximum persuasive impact

• Youre extremely analytical and love sifting through data to find the signal in the noise

• You thrive in a highly collaborative team environment of other high performers

• And youre extremely organized with tasks and deliver quality copy on time and on spec

then please keep reading as you may be the perfect fit.

What are the Key Points

• Core Compensation: $138000 $162000 (base performance bonus)

• Control Bonus: Up to $5000 for EACH winner you write that becomes a control

• Location: 100% Remote (global team of 60 with no corporate office)

• Hours: 8:30 a.m. to 5:30 p.m. ET (UTC5 New York to standardize our rhythms)

• Culture: Good Humans Obsessed with Winning for our Clients

• #1 Objective: Write Breakthrough Video Ad Scripts and VSL Leads that Win

Who Will You Report Into

Hello my name is Tom Clayson Creative Performance Director and lead copywriter at TNT and I need your help. I joined TNT as a junior copywriter when the team was just me and two other writers and have since progressed from junior copywriter to performance manager to senior copywriter to now leading an industrybeating team of copywriters and video editors. Its not been an easy journey but the training and support I received the easy access to my ads performance data and the hundreds of reps writing video scripts forged me into the writer I am today.

It was one thing to get better by studying the art and science of copywriting when I was just getting started but nothing collapsed time and progressed my skills to the next level faster than the thrilling yet humbling experience of testing dozens of my scripts a month in the cold traffic arena where only the fittest survive.

And thats where you come in. TNT has grown beyond our wildest dreams with over $100M in annual ad spend under management. But were only getting started. To sustain that growth we need a crack team of direct response copywriters who can lead their teams into battle and win deliver quality under pressure love being surrounded by creative talent and who aspire to progress as rapidly as possible in their careers.

Whats the Ideal Candidates Background

The ideal candidatehas been writing video ad scripts for VSL funnels for at least a year for paid social (e.g. Facebook Instagram TikTok) or YouTube either for an agency brand or as a freelancer. Youve also had significant experience writing/testing various VSL components particularly leads and closes. Ideally you also have experience writing for supplements health and/or beauty products. And youre able to work our standardized hours of 8:30 5:30 p.m. ET (UTC5 New York) regardless of where you live important so were all in the same rhythm and work efficiently.

More importantly you live and breathe copy obsessively spending time breaking down winners and losers to gain key insights truly love the grind of perfecting a piece of copy until it sings and passionately study the art and science of direct response copy on your own time because quite frankly you simply cannot get enough of this stuff.

You love working in a team environment with other highcaliber creatives. You love to share insights brainstorm hypotheses run experiments collaboratively deconstruct winners and losers and methodically create winner after winner virtually highfiving each other along the way.

Whats It Like Working at TNT

Ive gone to great lengths to set up a culture that supports the creative freedom skill progression and handsome compensation that senior copywriters deserve. Moreover were extremely heavily focused on collaboration and teamwork to ensure we have proper coverage across all our clients.

For example weve structured our teams into cells each of which has a portfolio of clients its assigned. Each cell is comprised of a performance manager media buyer creative producer junior and senior copywriters and video editors. Every is focused on the single goal of helping clients hit their spend and ROAS targets. Senior writers have a primary cell they work in but will be called in to write new ads for offers outside their cell as well.

Regardless of what cell youre in everyone benefits from the following:

• Access to Data Access to the same performance data as everyone else so you can instantly see how your creative performs detect patterns and gain insights.

• Shared Learnings Participation in our weekly Best Ads call wherein we review the top performers to see whats working or not for everyone else accelerating your learning.

• Clear Feedback / Mentoring Youll be given clear feedback on your scripts and routine mentoring sessions to ensure you continually upskill and develop your craft.

• Subject Variety Youll be given a huge variety of subject matter to write about with a mix of clients who have a mix of offers in your assigned cell rotating to other cells over time.

• Career Progression Your success determines how fast your income progresses there is no mandated bureaucratic waiting period; only success matters. Prove yourself and your skills and as the need arises as the agency grows you could be next in line to jump into a more senior role.

Youll often be given ideas to flesh out by myself or the performance manager in your cell. However the most important part of your role will be to come up with new ideas and angles. From there its your choice whether to grind them out into a perfected script yourself or assign them to one of your junior writers and approve the final script. Either way the goal is always to savor the moment when the stats are revealed showing your handywork was a winnerpriceless.

What Will You Be Responsible for

There are two major types of writing youll be asked to do:

First is writing full video ad scripts for clients offers. This will be 90% of the writing you do in an average week. The scripts could be as short as 30 seconds or as long as 5 minutes. Each script will include at least 56 different hooks which will be tested to see what delivers the best ROAS.

Second is writing or rewriting leads closes and other key elements for our clients VSLs. This responsibility helps you develop your long form copy skills and puts you into a position to increase your compensation even further.

How Will Your Time Be Spent

While any given week can vary based on client demands heres roughly how it shakes out:

• 40% writing scripts (increasing to 60% in 3 months)

• 20% providing feedback to video editors (decreasing to 0% in 3 months)

• 20% on calls or in Slack strategizing analyzing brainstorming getting feedback mentoring or being mentored

• 20% for research and resource gathering to prepare to write

Within 3 months 60% of your time will be spent doing what you love writing copy!

How Does Compensation Work

All copywriters who join TNT go through a maximum 2month launchpad period wherein your skills are developed and your performance is measured to ensure there is a good fit.

During this launchpad period compensation is set at a fixed retainer of $8000 USD per month. Once you graduate from the launchpad your compensation is upgraded as follows:

• $6000 / month base retainer $5500 $7500 / month (at current typical client ad spend levels) in agency performance bonuses

• So as we grow ad spend for our clients your income grows too

• Copywriters who make it past the launchpad can expect to make $138000 $162000

And heres where its exciting if your idea and script turns into a control you get a $5000 bonus on top of the above base performance bonuses. So your earnings are limited only by the number of controls you can write.

Requirements

• Minimum 2 years ofHealth & Wellness Copywriting Experience This is a must. We arelooking for at least two FULL years ofexperience writing copyfor brands in the health and wellness space (think supplements beauty fitness products etc.)

• VSL Writing Experience Exposure writing leads CTAs closes and other highleverage VSL elements that move the needle on conversion rate and AOV

• English Speaker You have excellent English skills with topnotch speaking and (of course)writing abilities.

• Passionate About Copy In total awe of and in love with copywriting appreciating the genius in it obsessing over every word phrase sentence and paragraph

• Constant Upskilling Relentlessly works to improve copywriting abilities studying courses mentoring with senior writers deconstructing ads etc. all to perfect your craft

• Ownership Mindset Takes extreme pride in submitting highquality work thats on time on spec been double checked meetings all compliance guidelines etc.

• Contributes Ideas Ability to formulate strong ideas and articulate them easily and clearly to others to get feedback and make the ideas even stronger
  
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