Digital Strategist Senior Analyst

Job Summary

We are looking for a creative highly motivated datadriven marketer with a proven ability to design deliver and optimize highquality digital marketing campaigns. The Digital Strategist will be aligned to a specific area of business (i.e. industry business group country) and will develop an indepth understanding of audience and audience behavior to ensure digital programs and tactics are designed effectively.

Key Responsibilities

• Collaborate closely with the aligned Campaign Manager MC stakeholders and other channel teams (social media events mobile app media relations etc) to develop impactful digital marketing programs that support campaign and business objectives. Contribute to recommendations with researchbacked insights which could include:
  • SEO recommendations
    
  • Digital user journeys design
    
  • Personalization recommendations
    
  • Testing (A/B testing)
    
  • Advising and optimizing interactive experience assets
    
  • User experience
    
• Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies working closely with Content and Channel Strategy teams.
  
• Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans which could include website mobile app email etc.
  
• Assess performance of digital tactics supporting a given campaign using relevant data to cull meaningful insights that help identify opportunities for ongoing optimization.
  
• Manage and optimize overall web presence for a specific area of the business and/or section of the site proactively assessing health and performance in collaboration with Data & Analytics team.
  
• Collaborate with email content delivery team to build and optimize email channel strategy and performance.
  
• Identify areas for continued optimization aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation creating an optimal visitor experience.
  
• Manage development and delivery of email and publishing projects implemented by the Digital Execution team.
  

Requirements

Basic Qualifications

• Bachelors degree
  
• 1 to 2 years digital marketing experience or crosschannel datadriven marketing execution with a primary focus on web mobile and email marketing preferred.
  

Skills & Qualifications

• Fluent English
  
• Excellent written and verbal communication skills.
  
• Ability to work individually on a project or in a team environment
  
• A selfstarter with a cando teamfirst work ethic.
  
• Meticulous attention to detail with the ability to troubleshoot and problem solve
  
• Strong analytical skills to interpret data and key performance indicators (KPIs) identify trends insights and areas for improvement.
  
• Ability and desire to work in a fastpaced environment consistently meeting deadlines and motivating others to do the same.
  
• Willingness to participate in meetings outside of regular business hours when/as needed to accommodate other time zones.
  
• Sensitivity to the cultural variances across different countries.
  
• Ability to prioritize and switch gears quickly between multiple projects. You successfully plan and coordinate workflow across teams.
  
• Demonstrated teamwork and collaboration in a professional setting; either military or civilian.
  

Must Have:

• Bachelors Degree in Marketing Communications or Advertising or equivalent
  
• Bachelors degree
  
• 1 to 2 years digital marketing experience or crosschannel datadriven marketing execution with a primary focus on web mobile and email marketing preferred.
  
• Channel (website and email) Management experience
  
• Fluent English
  
• Excellent written and verbal communication skills.
  
• Ability to work individually on a project or in a team environment.
  
• Meticulous attention to detail with the ability to troubleshoot and problem solve.
  
• Ability and desire to work in a fastpaced environment consistently meeting deadlines and motivating others to do the same.
  

Good to Have:

• Strong analytical skills to interpret data and key performance indicators (KPIs) identify trends insights and areas for improvement.
  
• A selfstarter with a cando teamfirst work ethic.
  
• Willingness to participate in meetings outside of regular business hours when/as needed to accommodate other time zones.
  
• Sensitivity to the cultural variances across different countries.
  
• Ability to prioritize and switch gears quickly between multiple projects. You successfully plan and coordinate workflow across teams.
  
• Demonstrated teamwork and collaboration in a professional setting; either military or civilian.
  
• Experience in Adobe Experience cloud