Digital Media Planner

Digital Media Planner

The Digital Media Planner is responsible for the execution quality and management of media plans. The Digital Media Planner will monitor deliverables and be responsible for ensuring work is to specification and that all media campaigns are executed on time and within budget. In addition reporting and analytics on a clientbyclient basis will be a focal point for this role.

The Digital Media Planner will be extremely knowledgeable in all digital channels including search (paid and organic) social media and programmatic display. They will be able to address strategy and implementation across all media platforms. An extensive background in selfservice digital platforms is required.

Skills & Experience Requirements

Analytics & Projections Extensive experience analyzing data thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.

Independence Must demonstrate exceptional interpersonal skills by portraying a professional personal image and positive image of the organization in all contacts with employees and the public.

Entrepreneurial Attitude Embrace ambiguity. Flourish in a small team environment. Help build our process. Step in and complete any task.

Understand Digital Media Deep grasp of how to use digital media. For example how to track digital behavior advise on paid media channels & and leverage customer data.

Prioritize Business Objectives Awareness of what will drive the agency and clients forward in the short and long term.

Primary Responsibilities & Duties

Ensuring exceptional quality and timeliness of digital media plans and budgets

Guide Account Services to ensure alignment with and delivery against client KPIs during the initial planning stage

Reviewing and managing client data to ensure optimal performance on all campaigns

Supports with overseeing the daytoday maintenance of accounts and responds to prioritizes and follows through to completion of all account team and client requests/needs including POVs client education and presentations across multiple digital channels: paid search social media display digital video etc.

Working with the media team to ensure media plans are strategic delivering on client objectives and meet stated goals

Leveraging multiple data sources and working with the data science team to discover insights

Performance tracking and analysis: analyzing and reporting on campaign budgets and results across all channels on a weekly and monthly basis. Assisting in the creation of clientfacing reports by developing insights around the results of digital media campaigns.

Experience required for the role

Bachelors degree or comparable work experience

35 years of Digital Marketing experience

12 years of Google paid search campaign management

Google Suite and Keynote (or PowerPoint) experience required

Experience with paid social media platforms (Facebook Ads LinkedIn Ads etc.) obsessed with maximizing ROI

Analytical background with a creative approach to problemsolving

Deep understanding of how advertising landing pages and conversion rate optimization work together

Adept ability to balance analytics with human behavioral insights

Ability to learn new and emerging ad platforms as they become available

A clear understanding of the clientagency relationship

Strong communication skills (verbal and written)

Disciplined organizational skills with strong attention to detail

Comfort in a fastpaced environment

Team player who can immediately add value

Benefits

Its a fastgrowing company and compensation is designed to be competitive and commensurate with experience. All employees receive healthcare paid time off a retirement plan and a flexible and inclusive work environment.

Equal Opportunity Employer

We strongly encourage people of color LGBTQ veterans and individuals with disabilities to apply. The company is an equalopportunity employer and welcomes everyone to our team.

Job Type: Fulltime

Benefits:

401(k)

Dental Insurance

Health insurance

Paid time off

Schedule:

Monday to Friday