Digital Marketing Web services strategist

KEY ACCOUNTABILITIES
Develop and execute comprehensive SEO strategies for the organisation website to improve
organic search rankings.
Manage and optimize paid advertising campaigns across various platforms such as Google
Ads and social media advertising (Facebook Instagram LinkedIn etc.) to maximize ROAS.
Build and maintain the firm Amazon brand store and run paid campaigns to promote books
Perform keyword research and analysis to identify highvalue keywords and opportunities
for content optimization.
Conduct website audits to identify technical SEO issues and provide recommendations for
improvement.
Monitor and report on website performance rankings and traffic using analytics tools such
as Google Analytics and Google Search Console.
Develop new web pages for upcoming journals including indexing and integration with
Google Analytics (GA) and strategically implement backlinks to boost traffic.
Collaborate with the IT department to facilitate instructor access approval and oversee CRM
(Customer Relationship Management) system management.
Stay up to date with industry trends search engine algorithms and best practices to ensure
our strategies remain effective.
Collaborate with marketers to develop highquality SEOfriendly content that resonates
with target audiences.
Implement onpage and offpage optimization techniques to enhance website visibility.
Take ownership of and oversee the firm blog page while also assisting in the seamless
data transfer to the new website
Analyze and interpret data to identify opportunities for continuous improvement and
recommend actionable insights using GA.
Stay updated on paid advertising trends testing new features and optimizing ad campaigns
for maximum ROI.

SKILLS QUALIFICATIONS & EXPERIENCE
Bachelors degree in marketing communications or a related field.
Proven experience in SEO and paid advertising with a minimum of 46 years in the
industry.
Expertise in utilizing SEO tools and platforms including Moz SEMrush and Ahrefs
Proficiency in Google Ads Amazon ads and Social media advertising platforms.
Strong analytical skills to interpret data and draw actionable insights.
Excellent understanding of search engine algorithms and ranking factors.
Indepth knowledge of onpage and offpage SEO strategies.
Familiarity with HTML CSS and basic web development concepts.
Excellent written and verbal communication skills.
Exceptional project management and time management skills.
Ability to work independently and as part of a team.
Certifications in Google Ads and Google Analytics are a plus.