Digital Marketing Specialist

We manage more than 300 Mobile Apps & Games for other companies that are daily discovered by millions of new users and that have been downloaded hundreds of millions of times.

We are looking for a UA/Paid Media Manager to design and execute advertising campaigns on different platforms as well as their followup. You will report to the User Acquisition Lead.

Tasks

• Analysis and definition of the companys User Acquisition strategy to increase the profit of the business part of the company.
• Competitor and market analysis to find traffic opportunities for the company.
• Coordination with other ASO Product and Business departments for common growth strategies.
• Tracking and analyzing key metrics affecting the department to inform management for joint decision making.
• Responsible for major game and app campaigns in our portfolio.
• Create execute and optimize campaigns across advertising platforms such as Facebook Ads Google Ads Tik Tok Snapchat or Search Ads.
• Ability to commission the necessary creatives that lead to successful campaigns
• A/B testing and KPI management on iOS and GP marketplaces.
• Analysis of key metrics and data in search of increasing ROAS.

Requirements

• Minimum 2 years of experience performing campaign optimization on Facebook Ads Google Ads TikTok and similar companies in the industry.
• Degree in marketing ADE journalism and related disciplines.
• Masters degree in SEM Digital Marketing Digital Analytics or related disciplines.
• High communication strategic and team management skills.
• Experience working with mobile attribution services (AppsFlyer Adjust...).
• Analytical skills and passion for data.
• Advanced level of Microsoft Excel and Powerpoint
• Ability to selfmanage and multitask
• Ability to work under pressure with short deadlines
• Proactivity and willingness to learn
• Minimum level of English B2
• Any knowledge of a language other than English would be an asset.
• Experience in ASO would be an asset.

Benefits

• International projection: We are a global company and your work will have worldwide exposure.
• A significant project: Be part of the creation of a unique project within a sector as vibrant as mobile applications.
• Creative freedom: We let you be the author so that you feel you have an impact on the decision making that influences the results.