Digital Marketing Officer Data and Research
Posted on :
14-02-2024
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
14-02-2024
Job Description
Req ID : 2531208
Job Description
- Executes the strategy and implementation and optimization of digital marketing campaigns through key platforms such as but not limited to: a) For Paid Media: Facebook Ads Manager Google Ads Google Analytics Google Tag Manager AppsFlyer b) For Owned & Earned Media: Facebook Business Manager Corporate website CMS App and Play Stores
- Performs tracking monitoring and analyzing the performance of digital channels and providing recommendations to stakeholders for optimization.
- Leads inhouse and partner vendor research initiatives (needs assessment brand health concept test etc)
- Runs analytics to develop and implement marketing ROI program to identify both leading and lagging indicators to track the success of campaign launches
- Performs the analysis of customer acquisition costs return on ad spend benchmarking and how these are crucial to the bank
- Prepares research brief works with the research partner on the research sampling methodology and questionnaire or does all of internal research
- Analyses top line results or final results of internal research
Qualifications
- At least 3 years working experience in digital marketing or performance marketing; whether through digital advertising agency media agency fintech banking retail or FMCG.
- Has a working knowledge of digital campaign development implementation and analysis
- Skilled in data interpretation and analysis
- Can formulate research objectives and design
- Background in data analysis and CRM
- Stakeholder Management skills
- Analytical acumen correlational analysis etc.
- Data storytelling
Employment Type
Full Time
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
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