Digital marketing mangerexecutive

Overview:

Key Responsibilities:

• Develop and manage digital marketing campaigns
• Create and manage SEO/SEM strategies
• Conduct keyword research and optimize content
• Track and analyze website traffic and provide regular internal reports
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate endtoend customer experience
• Manage and improve online content considering SEO and Google Analytics
• Oversee the social media strategy
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights and optimize spending and performance based on insights
• Brainstorm new and creative growth strategies
• Plan execute and measure experiments and conversion tests
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners

Required Qualifications:

• Bachelors degree in Marketing Communications or related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement
• Experience in setting up and optimizing Google Adwords campaigns
• Strong understanding of current online marketing concepts strategy and best practices
• Experience with A/B and multivariate experiments
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML CSS and JavaScript development and constraints
• Strong analytical and datadriven thinking

seo,sem,analytics,content marketing,social media management,ppc,email marketing,marketing strategy,digital marketing,campaigns,google adwords