Digital Marketing Manager - Property Development

• Develop and execute integrated SEM and social media advertising strategies aimed at driving website traffic lead generation and sales growth.
  
• Conduct comprehensive keyword research and analysis across search engines and social media platforms to pinpoint highpotential keywords and optimize campaign performance.
  
• Create launch and oversee PPC campaigns on Google Ads and various social media advertising platforms ensuring alignment with overarching marketing objectives.
  
• Craft engaging ad copy and captivating visuals tailored to specific audience segments to enhance clickthrough rates conversions and overall campaign effectiveness.
  
• Monitor and analyze campaign performance metrics using a range of analytics tools (e.g. Google Analytics Facebook Ads Manager) to glean actionable insights and identify optimization opportunities.
  
• Leverage performance data to finetune campaign parameters including bid management ad targeting and budget allocation to maximize ROI and achieve desired outcomes.
  
• Execute A/B testing and other experimentation methodologies to refine campaign elements and enhance overall performance.
  
• Stay abreast of emerging industry trends best practices and innovative technologies in SEM and social media advertising to maintain a competitive edge.
  
• Collaborate closely with crossfunctional teams including marketing design and product to ensure SEM and social media advertising strategies align with broader business objectives.
  
• Deliver regular reports and actionable insights to stakeholders highlighting key performance indicators (KPIs) campaign results and ROI metrics to inform strategic decisionmaking.
  

Requirements

• Bachelor s degree in marketing
  
• Certifications in areas such as Google Ads Google Analytics
  
• Over 5 years experience in previous roles in Digital Marketing paid Media Advertising Social Media Management content creation SEO email and sms marketing CRM management and automations.
  

Benefits