Digital Marketing Ma....
Digital Marketing Manager
Posted on :
13-01-2024
Employer Active
1 Vacancy
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Jobs by Experience
5years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
13-01-2024
Job Description
Req ID : 2450913
To be responsible for developing implementing and managing integrated digital marketing campaigns (from conception to conclusion) together with the Marketing Team and supporting stakeholders that promote my clients products and services in the direct channel chiefly. To make a positive contribution towards enhancing brand awareness within the digital space as well as driving website traffic in order to acquire quality leads and customers
Job description
1. Stakeholder Engagement
Responsible for the setting of relevant and meaningful targets for Digital Marketing and ensuring alignment with my clients overall strategic marketing and sales goals.
Contribute towards identifying new market segments and strategies to achieve success.
Manage Head Office senior level relationships directly to ensure mutually beneficial working conditions across critical functions such as Sales and Marketing.
Ensure close alignment of the Digital Marketing agenda with those of strategic internal stakeholders such as Sales Product Development etc.
Ensure proper external stakeholder management to drive mutually beneficial relationships.
Responsible for the overall daytoday management of the Digital Marketing team.
Develop and implement tactical and operational Digital Marketing plans to align to and support the overall organisational and divisional strategic plans.
The ability to analyse the current and future needs of the business and to formulate Digital Marketing strategies accordingly.
2. Digital Campaigning
Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns.
Identify upandcoming digital opportunities to ensure Tracker is in a position to lead the market.
Manage Digital Marketing through the consideration and acquisitions funnel.
Brainstorm new and creative growth strategies and share with relevant internal stakeholders.
Collaborate effectively with agencies and other vendor partners in an effort to implement successful digital campaigns.
Monitor the effectiveness of Adwords and PPC campaigns and adjust accordingly.
Apply creativity in identifying target audiences and devising digital campaigns that engage inform and motivate the market.
Proactively design implement and optimise Google Adwords campaigns.
3. Digital Platform Management
Develop strategies that drive customer traffic to the relevant website and result in high quality leads.
Responsible for the design building and maintenance of my clients social media presence.
Develop content calendars and maintain the companys digital content on all digital channels.
Responsible for the Web/App Custodianship of the website including elements such as content creative brand and CI conformity.
Responsible for the approval and signoff of all marketing material relating to the Digital Marketing function.
Responsible for driving all SLA / SOP compliance to ensure that all commitments and customer expectations are consistently met or exceeded.
4. Customer Digital Experience
Responsible for planning executing and measuring experiments and conversion tests.
Collaborate with relevant internal teams to create landing pages and optimise user experience.
Utilise strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
2/2 Responsible for implementing instrument conversion points and optimising user funnels.
Work in conjunction with UX Developers Product and Marketing teams to deliver great user experience solutions on web and app platforms.
Responsible for implementing and optimising A/B and multivariate experiments.
Responsible for all compliance and risk related functions concerning the Consumer Protection Act and POPI Act within the Digital Marketing sphere.
5. Digital Insights and Innovation
Responsible for understanding the dynamics of the digital marketing channel deeply and leveraging those dynamics.
Responsible for the measuring and reporting on the performance of all digital marketing campaigns and assessing this performance against the agreed upon goals (ROI and KPIs).
Identify trends and insights optimise spend and performance based on the insights observed.
Responsible for evaluating emerging technologies and providing thought leadership and perspectives for adoption where appropriate.
Providing subject matter expertise and thought leadership by being the digital goto person and thought leader within the organisation for both internal and external parties.
Responsible for the application and optimisation of all relevant website analytic tools (e.g. Google Analytics NetInsight Omniture WebTrends etc).
6. People Management
Management of overall targets performance management and assisting with the implementation of optimal customer service standards.
Leadership and development of Digital Marketing staff.
Constantly maintain a professional environment.
Build relationships with key players and stakeholders within the company.
Apply knowledge seek assistance assign resources and apply judgement to resolve problems effectively.
Set an example for all staff by living the values and the brand of the company.
Share best practices tactics and action plans with the interest of ensuring success across all strategic functions within the company
Maintain a continuous focus on improving overall productivity.
Prioritise the development and retention of staff.
Determine staffing requirements and oversee all personnel processes for the Digital Marketing team incl. performance management mentoring coaching.
Requirements
Essential: Relevant Bachelor s Degree in Marketing.
Desirable: Relevant certifications in Digital Marketing or Social Media fields.
Essential: Minimum of 810 Years experience in a Digital Marketing Manager role or relevant Marketing Manager role with Digital responsibilities.
Desirable: Digital Marketing Agency experience.
Desirable: Certifications in Google Adwords and any other relevant social media tools or applications.
Desirable: Demonstrated knowledge and application of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends etc).
Essential: Relevant Bachelor s Degree in Marketing. Desirable: Relevant certifications in Digital Marketing or Social Media fields. Essential: Minimum of 8-10 Years experience in a Digital Marketing Manager role, or relevant Marketing Manager role with Digital responsibilities. Desirable: Digital Marketing Agency experience. Desirable: Certifications in Google Adwords and any other relevant social media tools or applications. Desirable: Demonstrated knowledge and application of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends etc).
Employment Type
Full Time
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