Digital Marketing Manager

Overview:

Key Responsibilities:

• Develop and implement digital marketing strategies and campaigns to achieve business objectives.
• Manage and optimize various digital marketing channels such as SEO SEM social media email and display advertising campaigns.
• Monitor and analyze the performance of digital marketing efforts using various tools and platforms and provide insights and recommendations for improvement.
• Collaborate with crossfunctional teams to create and optimize landing pages and user funnels for maximum conversion.
• Create and manage the content calendar ensuring a constant supply of relevant content across all digital platforms.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Stay uptodate with the latest trends and best practices in digital marketing and measurement.
• Manage and mentor a team of digital marketing specialists.
• Collaborate with agencies and other vendor partners when required.
• Plan and execute all web SEO/SEM marketing database email social media and display advertising campaigns.
• Brainstorm new and creative growth strategies through digital marketing.
• Identify and evaluate new digital technologies and use web analytics tools to measure site traffic to better optimize marketing campaigns email marketing social media and display and search advertising.

Required Qualifications:

• Bachelors degree in Marketing Communications or related field.
• Proven working experience in digital marketing particularly in the areas of SEO SEM social media email marketing and content marketing.
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and datadriven thinking.
• Uptodate with the latest trends and best practices in online marketing and measurement.
• Advanced communication and interpersonal skills.
• Ability to effectively manage and lead a team.
• Strong project management and organization skills.
• Certification in Digital Marketing is a plus.

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