Digital Marketing Executive Manager

Overview:

Key Responsibilities:

• Develop and manage digital marketing campaigns
• Optimize content for SEO and oversee paid search campaigns
• Create and manage social media plans and platforms
• Analyze and report on the performance of digital marketing efforts
• Identify trends and insights and optimize spend and performance based on insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize the user experience
• Plan and execute marketing and promotional campaigns
• Manage email and social media marketing campaigns
• Conduct competitor analysis and market research
• Stay up to date with the latest technology and best practices to optimize digital marketing strategy
• Identify and evaluate new digital technologies and use web analytics tools
• Lead and manage digital marketing team
• Monitor and evaluate the performance of marketing content to ensure alignment with marketing goals
• Monitor and manage the companys online reputation

Required Qualifications:

• Bachelors degree in Marketing or relevant field
• Proven work experience as a Digital Marketing Executive or Manager
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement
• Excellent communication and interpersonal skills
• Proven ability to handle multiple projects and meet deadlines
• Strong team management and leadership skills
• Proven ability to work crossfunctionally and collaborate effectively with various teams and stakeholders
• Certification in Google Adwords and/or Google Analytics is a plus
• Understanding of A/B testing and multivariate testing
• Experience with CRM software and content management systems
• Knowledge of HTML CSS and JavaScript is a plus

seo,ppc,social media,analytics,content creation