Digital Marketing Executive

Overview

Key Responsibilities

• Develop and manage digital marketing campaigns
• Optimize website content and conduct regular SEO audits
• Create and manage online advertising campaigns (e.g. Google AdWords social media ads)
• Monitor and analyze the performance of digital marketing efforts using various analytics tools
• Coordinate with the content team to ensure a consistent brand voice across all online platforms
• Utilize social media platforms to drive engagement and build brand awareness
• Identify trends and insights to optimize performance based on the data
• Collaborate with internal teams to create landing pages and optimize user experience
• Stay uptodate with the latest trends and best practices in online marketing and measurement
• Conduct market research to understand the competitive landscape and consumer behavior
• Manage email marketing campaigns and lead nurturing strategies
• Develop and manage an editorial calendar for content creation and publishing
• Assist in the development and execution of social media strategies
• Generate regular reports on the performance of digital marketing efforts

Required Qualifications

• Bachelors degree in Marketing Communications or related field
• Proven experience in digital marketing or similar role
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Strong understanding of current online marketing concepts strategy and best practices
• Experience with website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
• Proficient in content management systems social media platforms and marketing automation tools
• Uptodate with the latest trends and best practices in online marketing and measurement
• Excellent communication and interpersonal skills
• Ability to prioritize and manage multiple projects simultaneously

seo,sem,social media,content creation,campaigns