Digital Marketing Executive

Overview:

Key Responsibilities:

• Develop and implement SEO and SEM strategies to drive website traffic and increase brand visibility
• Manage and optimize digital campaigns across various channels such as social media email and display advertising
• Analyze key metrics and tweak strategy as needed to improve campaign performance
• Create and manage content marketing strategies including blogging email and social media
• Collaborate with external agencies and vendors to execute marketing initiatives
• Monitor and report on the performance of digital marketing campaigns gain insight and assess against goals
• Stay updated on industry trends and best practices
• Identify new trends in digital marketing evaluate new technologies and ensure the company is at the forefront of industry developments
• Utilize strong analytical ability to evaluate endtoend customer experience
• Assist in the development and execution of communication/content strategies via social communities

Required Qualifications:

• Bachelor s degree in Marketing Business or a related field
• Proven experience as a Digital Marketing Executive or similar role
• Demonstrable experience leading and managing SEO/SEM marketing database email social media or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement
• Experience with A/B and multivariate experiments
• Strong analytical and project management skills
• Strong interpersonal and analytical skills
• Excellent written and verbal communication skills
• Certification in Google AdWords and/or Google Analytics is a plus

seo,sem,analytics,content creation,social media management