Digital Marketing Executive

At BLUE, we empower marine and energy brands driving true sustainability. Worth trillions of dollars to the global economy, the shipping and energy industries are directly impacting the way we eat, shop, and power our homes and workplaces, whilst also responding to the demand for greater environmental responsibility. As the leading global communications consultancy for marine and energy, BLUE Communications is embedded within and directly influencing these rapidly changing markets - working at board level to solve commercial and reputational challenges and identifying new opportunities for growth and engagement.

We put intelligence at the heart of everything we do; the data and insights we use to inform our approach, our deep industry knowledge, the inspiration and creativity behind our engagement and the quality of our people. Together, our integrated approach ensures clients build sustainable brands, grow revenue and enterprise value, pioneer innovation and ignite meaningful transformation.

A PR Week Top 150 consultancy, BLUE is expanding its team of motivated, intelligent, and dynamic communications professionals due to the growing demand for our services. We are looking for an ambitious Digital Marketing Executive to support the delivery of world-class digital marketing services to BLUE s global portfolio of clients.

Tasks

Reporting to the Digital Marketing Lead, you will be responsible for the day-to-day deliverables of BLUE and BLUE client digital marketing programmes, working with account teams to ensure digital output meets overarching objectives in line with brand and communications strategies.

Requirements

Applicants must have the following essential skills and experience:

• In-depth knowledge of social media platforms comfortable with implementing organic and paid social media marketing strategies across LinkedIn, Twitter, Instagram, Facebook, and YouTube
• SEO knowledge and experience
• Proficient in keyword research and search trend analysis
• Capable of managing and executing the implementation of SEO strategies
• Experience with Google Ads search and display
• Knowledge and experience using Google Analytics and Social Media insights to monitor, report and analyse results to continue to improve performance
• Some commercial experience of delivering digital media campaigns
• Excellent communication skills with the ability to work with clients and colleagues on the day-to-day deliverables

The ideal candidate will also have:

• Experience in the B2B sector
• Agency experience with the ability to work efficiently across multiple client accounts
• Digital content writing experience
• Google tag manager experience
• Website content management
• Basic HTML/CSS skills
• Digital design skills
• Experience using Hubspot

Benefits

• New business commission scheme (9% of first year s fee for new business introductions)
• Commission scheme on new hires recommended to the business
• Employee loyalty bonus
• Employee perks including discounts at national chains and wellness support
• Investment in training for career and personal development
• 25 days holiday per annum, plus additional accrual opportunities.