Digital Marketing Executive

• Develop and execute comprehensive digital marketing strategies to drive customer acquisition engagement and retention for einvitations and wedding gifting products.
• Plan implement and optimize performance marketing campaigns across various online channels including but not limited to paid search display advertising social media advertising email marketing and affiliate marketing.
• Conduct thorough market research and competitive analysis to identify opportunities and trends in the wedding industry staying uptodate with the latest digital marketing technologies and best practices.
• Utilize data analytics tools to track measure and analyze campaign performance metrics KPIs and ROI providing actionable insights and recommendations for continuous improvement.
• Collaborate crossfunctionally with the product development creative and sales teams to ensure alignment of marketing strategies with business objectives and customer needs.
• Manage relationships with external agencies vendors and partners to leverage their expertise and resources in executing marketing campaigns effectively.
• Stay abreast of industry regulations and compliance standards related to digital marketing ensuring all marketing activities adhere to legal and ethical guidelines.
• Monitor industry trends and consumer behavior patterns to identify new opportunities for growth and innovation in the einvitations and wedding gifting market segments.

• Bachelors degree in Marketing Business Administration or related field; MBA or advanced degree preferred.
• Minimum of 2 years of experience in digital marketing with a focus on performance marketing preferably in the wedding industry or related ecommerce sectors.
• Proven track record of managing successful digital marketing campaigns driving customer acquisition engagement and conversion through various online channels.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics Adobe Analytics or similar platforms.
• Expertise in digital advertising platforms including Google Ads Facebook Ads Instagram Ads LinkedIn Ads etc. with handson experience in campaign setup optimization and performance monitoring.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams and external partners.
• Strategic thinker with a resultsoriented mindset capable of developing and implementing datadriven marketing strategies to achieve business objectives.
• Detailoriented with strong project management skills capable of multitasking and prioritizing tasks in a fastpaced environment.
• Creative thinker with a passion for innovation and continuous learning staying ahead of industry trends and emerging technologies in digital marketing.

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