Digital Marketing Executive

We are looking for a highly creative Digital Marketing Executive. If you enjoy thinking big and

envisioning truly elegant marketing solutions, this role is definitely for you.

Your role will include planning, implementing, and monitoring our digital marketing campaigns

across all digital platforms, specifically on LinkedIn. In addition to being an outstanding

communicator, you will also demonstrate excellent interpersonal and analytical skills.You must be

capable oforganizing creative campaigns and promotional events that drives company’s brand

value. You are someone with a passionfor the “art” of marketing, have abundant ideas for

building efficient strategies and must bring forth a strong array of techniques/methods to

promote our services and capabilities.The goal is to reach out to the market and generate

customer’s interest in our services in ways that strengthen our reputation and facilitate our

exponential growth.

Responsibilities

- Experience in launching campaigns on Linkedin in support of sales pursuits and

business objectives

- Drive brand awareness through website visits, video views, demand generation,

webinars, interviews and posts’ engagements.

- Conceptualize & drive interactive stories on LinkedIn to inspire the target audience

- Create visually compelling & relevant content; focus on sharing stories / showcasing the

services to drive the success of the campaign on LinkedIn. Feature graphics, people &

content to draw the right targeted audience.

- Provide insights in an effort to positioning the company as a thought leader, share

stories of customer success; highlight various opportunities within the company

- Regularly monitoring user analytics and using these insights to drive strategies to

improve customer engagement

- Ensuring that marketing and communications efforts adhere to agreed timelines and

managing expectations with various stakeholders

- Work closely with the CEO, Sales and Product teams to plan marketing campaigns and

strategies to create brand awareness.

- Work with the team to brainstorm new and innovative growth strategies

- Follow-up on leads from marketing activities such as webinars and interviews and

identify potential leads for customer acquisition

- Develop, implement, and continuously evolve best practices for inbound and outbound

channels

- Measures and reports performance of all digital marketing campaigns and assesses

against goals (ROI)

- Plan monthly/quarterly performance marketing strategies and roadmaps to drive growth.

- Should utilize analytics effectively to create focused polls, blog posts or share relevant

content that will lead to increasingfollowing and engagement.

Requirements

Degree in Marketing, Business Administration or related field.

A minimum of 5 years prior experience in a similar role (startup industry experience would be

an added advantage)

Outstanding written & verbal communication skills.

Exceptionally curious, bold thinker, applying outside-in thought leadership to re-imagine ways

of performing work - with a passion for inventing and simplifying

A creative thinker and a problem solver.

Up-to-date on the latest trends and technologies in digital marketing

Adept at building relationships with different stakeholders.

Strong analytical background with a bias for developing data-driven solutions

Startup or Entrepreneurial DNA - You love seeing the value you create in a company and are

excited to join a fast-growing startup

Highly organized and detail-oriented with ability to handle multiple projects/campaigns

Strong time-management skills.