Digital Marketing Executive

Job Responsibilities:

• Understand the business and craft customized online marketing strategy.
• Conduct keyword research to identify relevant and highvolume search terms.
• Optimize website content including meta tags headings URLs and internal linking structure.
• Perform onpage optimization such as optimizing page titles meta descriptions and image alt tags.
• Assist in the development and execution of offpage optimization strategies including link building and outreach.
• Monitor and analyze website performance using tools like Google Analytics and Search Console.
• Stay updated with the latest SEO trends algorithm updates and industry best practices.
• Collaborate with the content team to ensure SEOfriendly content creation and optimization.
• Assist in conducting website audits and identifying areas for improvement.
• Provide regular reports and insights on SEO performance to clients and internal stakeholders.
• Support the SEO team in various adhoc tasks and projects as required.

Job Skills:

• Any graduate with decent communication may apply for the post. Preference will be given to BCA MCA BE in computer and IT and MSc IT.
• Proficiency in using SEO tools such as Google Analytics Google Search Console and keyword research tools.
• Familiarity with content management systems (CMS) such as WordPress and Shopify is a plus.
• Prior experience in SEO or digital marketing internships is desirable but not required.