Digital Marketing Executive

• Collaborate with crossfunctional teams to develop comprehensive digital marketing strategies aligned with business goals.
• Analyze market trends competitor activities and customer behavior to identify opportunities and threats.

• Plan and execute engaging social media campaigns across platforms such as Facebook Instagram Twitter LinkedIn etc.
• Monitor social media channels for industry trends and engage with the audience to build brand awareness.

• Develop and curate compelling content for various digital channels including blogs website social media and email campaigns.
• Ensure all content is optimized for search engines (SEO) and aligned with brand guidelines.

• Create and manage email marketing campaigns including designing templates segmenting lists and analyzing campaign performance.
• Implement A/B testing to optimize email content and increase open and clickthrough rates.

• Plan execute and optimize paid advertising campaigns on platforms such as Google Ads Facebook Ads etc.
• Manage budget allocation bid strategy and targeting to maximize ROI.

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