Digital Marketer

• Own the day-to-day digital marketing strategies, with responsibility for how our brand shows up externally across social media platforms
  
• Build and execute digital marketing/social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification
  
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections
  
• Set up and optimize company pages within each platform to increase the visibility of company s social content
  
• Adhere to SEO guidelines for content and manage implementation of SEO best practices
  
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  
• Collaborate with other departments to manage reputation, identify key players and coordinate actions
  
• Attend networking events, mixers to promote company brand and reputation
  
• Attend career fairs to identify and recruit potential internal employment leads
  
• Target various engineering programs/groups/forums for recruiting purposes
  
• Maintain all internal company communications acting as the liaison between employees and executive management
  
• Uphold company s positive culture through continuous employee engagement
  
• Organize/coordinate/plan all company events and gatherings
  
• Provide weekly project updates to internal staff
  
• Assist with various administrative/office duties as needed
  

Requirements

• Bachelor s degree in Marketing or Communications preferred
  
• 4+ years of marketing and office coordination experience
  
• Proven working experience in digital marketing
  
• Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
  
• Solid knowledge of website and marketing analytics tools such as Google Analytics, etc.
  
• Ability to work in a fast-paced environment
  
• Ability to develop/create/streamline processes
  
• Proficient in various marketing programs, such as Canva, Mailchimp, Adobe Suite
  
• Proficient in Linkedin
  
• Self-sufficient, self-starter, with excellent communication skills both verbal and written
  
• Outgoing personality, engaging, team player attitude