Job Title: Digital Ads Expert

About Us:

Adapting Social is a design marketing and creative agency fueled by entrepreneurial spirit and ambition. We are building a culture of the industrys brightest talent while creating a fun hardworking and friendly ecospace. We are the ultimate resource for our clients offering Marketing Web Design Graphic Design Social Media Management Copywriting Blogging Email Marketing Digital Marketing Photography and Videography. As we continue to grow our team our clientele and develop our company we realize that our current success is a direct result of talented individuals with the ability to productively work as a team.

Our mission is to support and serve small businesses around the world while cultivating a culture that allows our team to be creative and happy!

Job Description:

Responsibilities of the Digital Ads Expert include managing multiple client advertising campaigns; developing digital ad campaign strategies; recommending and tracking budgets; placing ads; tracking and analyzing campaigns; optimizing campaigns for performance metrics and budget requirements; assisting account staff with making recommendations to clients; integrating and tracking performance across channels including search display social and email; using data to identify build and segment audiences; and ensuring the latest paid search/social innovations are applied.

Responsibilities:

Below are some of the responsibilities a Digital Ads Expert is expected to assume in their position:

• Develop PPC strategies on Google Facebook Instagram and LinkedIn to increase online visibility and conversions
• Manage all aspects of Google Ad campaigns and Facebook ad campaigns.
• Create and optimize ad campaigns and paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Analyze and optimize payperclick (PPC) campaigns to increase ROI
• Manage and optimize shopping search and display campaigns across multiple devices
• Provide internal support to team members managing various marketing campaigns
• Provide client facing communication and support to PPC only clients in an effort to reach their goal.

Job Qualifications and Skill Sets:

Below are the qualifications expected of a Google Ads expert:

• A degree in digital marketing or a related business field.
• Indepth knowledge of Google Ads Microsoft Advertising (formerly Bing Ads) and Google Analytics.
• Strong conversion tracking experience through Google Ads and Analytics.
• Facebook and Google Analytics and Advertising (3 Years).
• Proven experience with digital and social media platforms and technologies.
• An understanding of search engine optimization (SEO) and search engine marketing (SEM) and analytics reporting.
• Google Ads certification.
• Competency with using Word Excel and PowerPoint to produce reports and presentations for clients.
• Comprehensive experience with Google Ads Editor.
• Experience solving complex marketing challenges.
• Capable of managing multiple campaigns at the same time.
• Detailoriented with strong time management and problemsolving skills.
• Ability to pick up new technologies.
• Ability to work well under pressure and within tight deadlines.
• Strong work ethic with an Above and Beyond attitude.

**This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties responsibilities and qualifications may vary based on assignment or group. We believe that diversity equity inclusion and belonging are fundamental and thats why were building a company that leads the way. We are an equalopportunity employer and give all qualified applicants consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.**

Company Benefits:

1. Unlimited Vacation Time
2. Gladiator of the Year Winning a $3000 Vacation (peernominated)
3. Winter Break from Christmas to New Years
4. Generous Holiday Observances Including Your Birthday
5. 10% Salary Increase Per Annum
6. $10000 Bonus After 5year Anniversary as a FullTime Employee
7. Rewards for Every Work Anniversary
8. 401k Plan with company 2% matching after 12 months of fulltime employment
9. A Remote and Hybrid Working Model
10. Comprehensive Insurance Plans
11. 12 Weeks of Parental Leave (adoption fostering and surrogacy included)
12. Access to Family Building and Fertility Benefits (up to 100% Coverage)
13. Bereavement Leave: Pregnancy Loss
14. Bereavement Leave: Family Loss
15. Pet Insurance
16. Auto Insurance with Farmers Insurance
17. Home Insurance with Farmers Insurance
18. Identity Theft Protection with TransUnion
19. Health and Wellness reimbursement
20. Education Benefits