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Overview:
Our newly established US commercial team is looking to hire its first Data Analyst (Marketing). The role enables our success by ideating and implementing datadriven innovative and effective marketing campaigns collecting data processing it and presenting to our marketing colleagues and the wider organization.
We are seeking a talented digital marketing analytics professional to help set up gather data and analyze the effectiveness and return on investment of digital marketing campaigns.
We offer an international work environment that provides continuous opportunities for growth.
Responsibilities:
Prepare evaluate and interpret marketing data from various systems (Adobe Analytics Google Analytics DWH) in the form of ad hoc analysis as well regular dashboards
Examine the success of advertising and onsite performance measures and recommend action plans for optimizing performance
Propose effective website tags for the collection of data and develop necessary source code; recommend website changes to drive future business
Assist in the sales planning & forecasting process for the US by providing visualized data against relevant sales KPIs
Act as a single point of contact for sales performance metrics for the US
Present findings and conclusions regularly to the immediate team and the wider organization to enable continuous learning
From time to time conduct/organize user research including user interviews field studies usability testing and customer calls analyze feedback from existing and new applications; present findings regularly to key stakeholders along with potential recommendations
Qualifications:
Physical requirements and Working Conditions
Equal Opportunity Employer. We do not discriminate on the basis of any status protected by law.
IONOS is the leading European digitalization partner for small and mediumsized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America with its services being accessible worldwide. With its Web Presence & Productivity portfolio IONOS acts as a onestop shop for all digitalization needs: from domains and web hosting to classic website builders and doityourself solutions from ecommerce to online marketing tools. In addition the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.
We value diversity and welcome all applications regardless of for example gender nationality ethnic or social origin religion disability age as well as sexual orientation and identity physical characteristics marital status or any other irrelevant factor subject to applicable law.
Full Time