Content Marketing Specialist

Job Summary;

• Develop and execute a comprehensive content strategy aligned with the companys overall marketing goals and objectives.
• Produce highquality original content in various formats including blog posts whitepapers ebooks case studies infographics videos and more.
• Stay informed about industry trends market dynamics and competitor activities to ensure content remains relevant and impactful.
• Optimize content for search engines to improve organic visibility and drive traffic to our digital assets.
• Leverage social media channels to promote and distribute content engage with the audience and build a community around our brand.
• Work closely with crossfunctional teams including product management sales and design to ensure alignment and consistency in messaging.
• Monitor and analyze the performance of content marketing efforts using relevant metrics and analytics tools. Provide regular reports and insights to inform future strategies.
• Uphold and enhance the companys brand voice ensuring consistency across all communication channels.

• Bachelors degree in Marketing Communications Journalism or a related field.
• Proven experience in content marketing preferably within the SaaS industry.
• Exceptional writing and editing skills with a keen eye for detail.
• Familiarity with SEO best practices and content optimization techniques.
• Strong understanding of digital marketing trends and social media platforms.
• Ability to work both independently and collaboratively in a fastpaced environment.
• Creative mindset and a passion for staying ahead of industry trends.

content marketing,saas,communication,social media