Chief Marketing Officer for Blazzio

Company Overview:

• Established in 2021 operating across the EU Australia and Canada.
• A team of over 60 passionate and goaloriented professionals.
• Engaged in the gambling business and provides card games slots betting on its website.

Key Responsibilities:

• Development and implementation of a 3year Acquisition (including Affiliate) strategy in the EU Australia and Canada markets that meet the stated business goals related to the companys total income;
• Analysis and optimization of all traffic channels to track ROI;
• Working with the Affiliate Program;
• Working with Media Buying PPC;
• Search for new channels to attract traffic;
• Development of metrics and indicators for analyzing traffic channels;
• Planning and analysis of the effectiveness of the conducted A / B tests aimed at increasing the Conversion Rate;
• Close cooperation with the stakeholders and internal departments while improving the product for traffic channels;
• Operational control over the daily work of the Acquisition department;
• Description of internal business processes and control over their execution.

Requirements:

• At least 3 years of experience in promotion and monetization in the gambling sphere on the same position or equal.
• Experience significant growth of the companys revenue due to your strategy confirmed by successful cases.
• Experience with overseas markets (the EU Australia Canada Scandinavian countries);
• Experience in leadership or independent management of Affiliate Marketing Influencer Marketing Content Marketing CRM Marketing and / or other promotion channels.
• Understanding of different traffic buying channels.
• Deep knowledge of approaches to digital product monetization.
• Strong analytical skills metricdriven approach LTV / CAC experience.
• Experience with Tableau Power BI or equivalent.
• Experience in managing a team.
• Excellent communicative skills.
• Upperintermediate English is a must.