Category Manager - FMCG

About the Customer

Company is Indias leading B2B marketplace and New Retail platform serving thousands of mom & pop stores (Kiranas).

About the Role

Designation : Category Manager FMCG

REQUIREMENTS

We are looking for leaders at all levels who have the hunger to work with some of the smartest people who are driven by a sense of purpose and who wish to leave a legacy in their respective domains and among their professional fraternity. We are not just building apps or tech platforms but rather building distributed ecosystems connected through intelligent technology that can change the face of the food and grocery consumption pipelines in India forever for the better.

JOB DESCRIPTION

Were looking for a category manager who can

Key Responsibilities:

Making Company the preferred FMCG buying destination (online and offline) for Kirana retailers all across India. Driving aggressive and profitable growth in customer (Kirana retailer) base topline bottomline and NPS for the Super Category In order to do this you will need to:

Understand the needs of the customer based on

Visits to customers interactions with customer facing teams focus groups customer delight tickets etc.

Analysis of competing offerings available to the customers (across multiple offline and online channels)

Analysis of onapp behavior of customers (search traffic conversion funnel etc)

Understanding of market trends and factors shaping customer demand and industry dynamics

Use this understanding to define the customer value proposition and the entire experience for the customer w.r.t. to the category

Create a category strategy and use this to develop annual category plans at

overall category and city/regional levels based on topdown and bottomup inputs

Translate into detailed and actionable monthly category plans with clearly defined owners and checkpoints

Own execution of annual and monthly category plans to drive topline and bottomline goals

Define the selection/assortment required to serve the needs of the target customer and work with Category Buyers to list these products and drive their consistent availability on the platform

Work with Central Marketing to drive the right traffic to the Super Category and

from there to individual categories

Improve discovery of the right products and drive higher conversion rates

Work with the Catalog and Products teams to improve catalog quality & showcase

attributes to help customers make better and faster buying decisions

Work with Product teams to improve organic category navigation and search

Own creation and execution of targeted promotions & campaigns Track campaign

performance daily and work with merchandising and marketing teams to improve ROI.

Work with Business Operations and Price Benchmarking teams to build a robust price benchmarking process (offline and online) and ensure competitive pricing

Own the Category P&L and customer experience

Provide accurate demand projections to Category Buyers to ensure consistent availability and reduction of slow/nonmoving inventory and liquidation losses

Provide regular inputs to category buyers to help them drive high ROI investment for brand partners to achieve their strategic objectives

Drive ongoing improvements in customer experience pertaining to the category by clearly translating customer requirements for product supply chain and buying teams

Create a robust process for quickly identifying and highlighting any quality issues

relating to product quality or customer experience

Work with city and regional level Customer Growth teams to drive city/ regional level goals on overall growth and profitability

Hire train and mentor a team (Category planning category marketing and category managers) to execute this strategy across 50100 cities across India

Work Location:

Bangalore

Work Experience:

Years of experience

Background and Requirements

Job Requirements

Required skills and Experience:

Must have:

4 10 years of overall experience with at least 3 years of category/ P&L management in ecommerce marketplaces

2 years of experience in hiring and developing teams from top tier institutions

Sound business judgment and an ability to evaluate and manage multiple competing priorities using metrics and data

Strong planning and analytical skills with advanced proficiency in Excel and exposure to large datasets

High attention to detail and willingness to dive deep into data

Willingness to go into the field to visit kirana retailers

Excellent communication and negotiation skills Ability to influence a variety stakeholders without relying on positional authority

Ability to create robust scalable and repeatable processes for category management

Experience working with product and technology teams as their primary business stakeholder

Ability to work independently with limited support in a fastpaced high growth environment

Preferred:

FMCG sales/ brand marketing/ strategy consulting/ entrepreneurial experience

SQL/ R / Python proficiency

Passionate about food and grocery

We would like to hear from candidates who have the hunger to impact real lives and who can match our high bar on Core Values that we live by.

If you

can apply first principles thinking to solve problems

can envision a great future that you want create

have the fire in your belly to get out of your cube and do something about your vision and passion

want to work with some really smart people and still raise the bar for all of us

can have fun and help your colleagues have fun doing all of the above..