Campaign Manager

At The Wise Seeker we are currently engaged in the recruitment process for a company dedicated to supporting children with cancer. The vision of this organization is centered on fostering a world where every child and young person overcomes cancer. Statistics reveal that approximately 4200 children and young individuals receive cancer diagnoses annually in the UK translating to an average of 10 new cases each day. Since its establishment in 1988 the company has been steadfast in its efforts to finance research endeavors and implement programs aimed at assisting children and their families throughout their cancer battles.

Working within the Individual Giving team your role is to manage and support the delivery of supportercentric fundraising appeals which will recruit retain or develop supporters. These appeals will include utilising online and offline channels such as organic and paid social advertising SMS email private sites direct mail and telemarketing.

Location: London UK.

Tasks

1. Create plan deliver and evaluate multichannel compliant insightled supportercentric campaigns to enable us to deliver both individual appeal goals as well as/in line with wider organisational goals. Campaigns could include:
Acquisition through digital (paid social advertising) and private sites.
Development and retention through direct mail email SMS and telemarketing.
Campaign asks could range from gaming to causerelated asks for a oneoff or regular gift.

2. Deliver fundraising projects and campaigns to schedule to budget and to a high standard.

3. Work collaboratively with internal stakeholders and liaise with external agencies and suppliers to effectively deliver projects and campaigns.
This includes:
Being aware and respectful of different processes timeframes and ways of working.
Being proactive with timely and relevant updates or communications.
Being open to feedback and the use of different tools to support project progression or
communications.
Internal teams could include Supporter Care Data Digital/Communications Research and Finance.

External partners could include agencies providing media creative and/or channelspecific fundraising services.

4. Regularly review communicate and document key performance indicators across your
campaigns and keep key stakeholders updated. Ensure you provide commentary to accompany results reporting drawing on insights and the wider picture to add context and make recommendations from your learnings.

5. Accurately record process and reconcile expenditure to ensure value for money and account for financial resources.

6. Other duties:
Supporting other IG colleagues in campaign delivery (e.g. laser proofing ideation and proofreading) or other tasks/projects where necessary (e.g. fulfilment stock management or crossteam ways of working).
Shared responsibility to ensure all relevant processes and opportunities for improvement are shared.
Help supporterfacing teams during busy periods.
Volunteer at events when required (e.g. London Marathon).
Undertake any other duties that are relevant to the job as requested by your line manager.

Requirements

1. Marketing or direct marketing or marketing qualification.
2. Previous direct marketing or transferrable experience. This should include project
   managing or assisting a project manager to plan and deliver activity and evaluate results.
3. Familiarity with direct marketing methods to recruit retain and develop supporters.
4. Able to create and tailor engaging and emotive copy for a range of different channels.
5. Managing supplier relationships.
6. Working knowledge of supporter databases.