Brand Manager - Lifestyle

Position Brand Manager (Lifestyle Business Vertical)

Experience We require 360 experience in marketing keen to have expertise in digital Atl Btl and offline marketing & Branding Experience in Lifestyle & Wellness industry where we require one from the lifestyle industry.

Overview:

Key Responsibilities:

• Develop and execute comprehensive brand strategies for wellness products/services.
• Conduct market analysis and identify opportunities for brand enhancement and growth within the wellness sector.
• Collaborate with crossfunctional teams to ensure brand consistency and effective communication across all channels.
• Manage brand budget forecasting and provide timely financial reports.
• Drive new product launches and oversee the complete product lifecycle.
• Monitor and analyze market trends consumer behavior and competitor activities.
• Create and implement innovative marketing campaigns to increase brand awareness and customer engagement.
• Manage external agencies and vendors to deliver highquality brand assets and materials.
• Utilize data analysis to measure the performance of brand initiatives and make datadriven decisions.
• Ensure brand compliance with industry regulations and standards.

Required Qualifications:

• Bachelor s degree in Marketing Business Administration or a related field.
• Proven experience in brand management within the wellness or healthcare industry.
• Demonstrated success in developing and implementing successful brand strategies.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Excellent project management and organizational abilities.
• Effective communication and interpersonal skills to collaborate with internal and external stakeholders.
• Proficiency in market research and trend analysis.
• Understanding of digital marketing tools and platforms.
• Ability to multitask and prioritize in a fastpaced environment.
• Knowledge of regulatory requirements and compliance within the wellness industry.

Working Days: Monday to Friday

Location Mumbai Santacruz West (Kindly apply only if you can relocate/work in preferred location)

Note Mention a cover letter about your overall experience and if you are selected what you can do for us.

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