Brand Manager - Aspero

Yubi formerly known as CredAvenue is redefining global debt markets by freeing the flow of finance between borrowers lenders and investors. We are the worlds possibility platform for the discovery investment fulfillment and collection of any debt solution. At Yubi opportunities are plenty and we equip you with tools to seize it.

In March 2022 we became Indias fastest fintech and most impactful startup to join the unicorn club with a Series B fundraising round of $137 million.

In 2020 we began our journey with a vision of transforming and deepening the global institutional debt market through technology. Our twosided debt marketplace helps institutional and HNI investors find the widest network of corporate borrowers and debt products on one side and helps corporates to discover investors and access debt capital efficiently on the other side. Switching between platforms is easy which means investors can lend invest and trade bonds all in one place. All of our platforms shake up the traditional debt ecosystem and offer new ways of digital finance.

• Yubi Credit Marketplace With the largest selection of lenders on one platform our credit marketplace helps enterprises partner with lenders of their choice for any and all capital requirements.
  

• Yubi Invest Fixed income securities platform for wealth managers & financial advisors to channel client investments in fixed income
  

• Financial Services Platform Designed for financial institutions to manage colending partnerships & asset based securitization
  

• Spocto Debt recovery & risk mitigation platform
  

• Corpository Dedicated SaaS solutions platform powered by Decisiongrade data Analytics Pattern Identifications Early Warning Signals and Predictions to Lenders Investors and Business Enterprises
  

So far we have onboarded over 17000 enterprises 6200 investors & lenders and have facilitated debt volumes of over INR 140000 crore.

Backed by marquee investors like Insight Partners B Capital Group Dragoneer Sequoia Capital LightSpeed and Lightrock we are the onlyofitskind debt platform globally revolutionizing the segment.

At Yubi People are at the core of the business and our most valuable assets. Yubi is constantly growing with 1000 likeminded individuals today who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact. Come join the club to be a part of our epic growth story.

What you will do

Strategic Campaign Management: Developing and executing marketing campaigns in close collaboration with the internal digital team to drive quality acquisitions for the product. Identify new nonlinear organic and paid channels to enable scale up.

GotoMarket Strategy: Collaborating crossfunctionally with product and business teams to create and implement effective gotomarket strategies for new feature and financial product launches including building their value proposition and communication plans.

Content Marketing: Build and execute a robust content strategy for the brand creating compelling content for various organic and paid channels including but not limited to content ideation copy and script writing writing thought leadership content etc. Working closely with the internal communications and video COE teams to deliver the right output for the brand.

Brand Building: Maintaining the Aspero brand narrative in all externalfacing corporate communications ensuring consistency and alignment.

Market Research: Build a thorough understanding of the user persona through primary research and conduct regular secondary research to stay up to the date with industry updates and competition strategy.

Retention and Engagement: Devise and implement cuttingedge strategies to enhance customer retention and inproduct engagement across channels like email SMS and push notifications continuously analyzing user behavior to tailor messaging.

• Degree in Marketing communications Business or similar field from a Tier 1 Institute.
  

• Minimum 2 years of relevant work experience at a fastgrowing B2C product company with an overall experience of 45 years.
  

• Prior experience in an early/growth stage startup and Penchant for personal finance/Investment is a plus.
  

• Handson Experience with content creation and social media marketing
  

• Strong track record in consumer marketing.
  

Qualities that we look for

• High degree of ownership and a bias for action
  

• Excellent written and verbal communication skills: Ability to write wellstructured relevant and engaging short & long form content.
  

• Strong first principles thinking: Demonstrated ability to break down complex problems and uncover creative solutions.
  

• Fantastic collaboration and stakeholder management skills: Willingness to build meaningful relationships with requisite departments and ability to communicate information effectively and concepts to different skill levels and personalities.
  

• Highly selfmotivated with the innate ability to multitask and work effectively in a fastpaced environment.