BFSI-Digital Strategist

Job description for BFSI Digital Strategist

We are seeking a highly motivated and experienced Financial Services Digital Strategist to join our dynamic team in a leading digital customer experience business. This clientfacing role will play a crucial role in guiding the digital strategy and execution of humancentered transformation programs that span marketing product development cloud technologies and business operations. This role requires a deep understanding of strategies that improve business KPIs with strong communication skills the ability to be a strategic advisor to Financial Services business stakeholders and consultative approach to sales.

Job Title: Principal Director/Digital Strategist

Experience: 15 years

Education: Bachelors required Masters preferred

Location: within US (New York preferred)

1. Desired Candidate Profile
   1. Role Expertise

• 15 years of experience in Digital Strategy with Functional Expertise in Marketing Product Development Technology Consumer Data and Analytics.
• Specialized in setting strategies that drive new revenue product crosssell customer loyalty and margin improvements.
• Work closely with clients to understand their marketing goals and product needs.
• Develop and implement datadriven strategies to drive customer acquisition retention and engagement that align with client objectives.
• Provide expert guidance on the selection implementation and use of marketing technologies from Adobe and Salesforce.
• Create programs that leverage leading agile delivery methodologies (SAFe).
• Enable our clients to execute datadriven decision making as they manage experiences across the customer journey.
• Collaborate with Finance Operations Marketing and IT leaders to integrate strategies across the enterprise.
• Stay up to date with the latest trends and developments in the field of marketing as it pertains to Financial Services regulations and consumer privacy.
• Collaborate with crossfunctional teams to integrate datadriven strategies into product development and marketing initiatives.
• Create gotomarket content tailored to Investment Banking Wealth Brokerage Retail Commercial and Payments.
• Manage client relationships that lead to delivery excellence high satisfaction and account growth.

1. Qualifications

• Bachelors degree in Marketing Business or a related field.
• Proven experience leading large transformation programs within a global enterprise organization.
• Strong understanding of marketing and digital product principles and practices.
• Excellent problemsolving skills and attention to detail.
• Strong communication skills with the ability to explain complex concepts to nontechnical audiences.
• Ability to work collaboratively with a team and independently.
• Familiarity with data privacy regulations and best practices.
• Experience in driving product roadmaps requirements planning and program management.
• Proficient in dealing with multiple stakeholders clients vendor partners.
• Experience in working with dispersed teams.

Good to have:

• Certifications or training in Adobe Google Salesforce.
• Experience in a financial brand consulting or IT services environment.
• Knowledge of marketing technology and business strategies.