Associate - PR Influencer Marketing

About the Role:
A PR & Influencer Marketing specialist in Poland will drive key relationships for OML with clients
creators influencers production houses partner agencies and manage relationships endtoend. This role
will focus on crafting communication strategies building a network of relevant partners and executing
campaigns seamlessly.

Key roles and responsibilities will include:

• Building a strong network of local influencers and celebrities within the Polish network that can
• work across Bacardi brands.
• Creating guest lists for local brand event with local brand teams attending the events and managing
• influencers briefing them on content creation guidelines and networking with them.
• Develop a strong understanding of the different Bacardi brands in the Polish market to be able to
• suggest the right influencers for the right kind of brands and events while developing a keen
• understanding of what makes each brand unique.
• Identify procure and manage creators vendor and agency relations in relevant markets including
• business contracts with creators vendor and agency if needed.
• Develop crossplatform competencies suggesting the optimal existing channels and identifying
• new channels for digital content distribution in relevant markets.
• Work with the team in India to create and present plans and campaign ideas to local teams content
• creators and clients.
• Conceptualize plan and execute original & branded content check in the progress with creators
• set proper KPI ensuring a high standard of content production throughout.
• Maximize brand value across content formats while operating with the creatorfirst model ensuring
• authenticity of messaging and relevance for the creator audience.
• Understanding of video production and creators handling working budgets coordinating shoots
• and delivering multiple formats and working with production partners across markets.

• 23 years of experience in the PR and digital content and management/influencer marketing/media
• space in Poland having worked with influencers & celebrities locally.
• Ability to build strong relationships with clients influencers creators event partners and
• production agencies.
• Strong interpersonal creative presentation influencing facilitation organizational prioritization
• decision making multi tasking skills.
• Deadlineoriented inquisitive with great followup and reporting skills.
• Ability to think both creatively and strategically.
• Quick and enthusiastic learner.
• An independent motivated and driven individual
• You are on top of digital content trends and love consuming content and discovering new creators
• and platforms.
• Are proficient in speaking and writing English Polish and are comfortable working across teams
• from different cultural backgrounds.
• You have the capability of securing the proposed creators at the planning stage.
• Creator and vendor negotiations
• You are comfortable traveling on work and working from different time zones for 510% of the time
• You have a midlevel knowledge of video production