Assistant Manager - Brand Marketing
Posted on :
08-03-2024
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
08-03-2024
Job Description
Req ID : 2605297
Job Description:
Category Management
- Be responsible for the assigned category / Product Portfolio. Renovation of ProjectsConduct regular market insights to understand the customerneeds identify gaps opportunities and feed into theInnovation funnel.
- Category Insights (customer and consumer) Idea generation and converting them into NPD roadmaps.
New Product Development
- Be responsible and support the NPD projects Product packaging development pricing and preparing business cases
- Conduct market assessments & Feasibility Studies for new projects.
- Support development of Product briefs with Research & Development teams and cross function teams.
- Support the Market Validations of NPD projects
- Support the Launch Plans including communication development for New Products.
- Support and lead as required the Product launches and post launch reviews.
- Project Network Management and OTIF delivery of projects
Competitive Intelligence
o Assist the function for monitoring competitive environment and evaluating product quality.
o Conduct Competitive Analysis on Quarterly basis and implement the action plan.
o Constantly update on new market trends opportunity and input into the business
o Deeper understanding of the market where market data is absent.
Work closely with the team especially Trade Marketing Chef team and sales having a true external orientation.
Work closely for implementation of the A&P plans for the Product category ensure the costefficient use of budget.
Assist for reporting and analysis Monthly Business reports category
Work closely for implementation of the A&P plans for the Product category ensure the costefficient use of budget.
Assist for reporting and analysis Monthly Business reports category
Employment Type
Full Time
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
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