Assistant Brand Manager Eyecare - IBD

About the Customer

Company is an Indian company that mainly manufactures luxury fashion accessories such as jewelry watches and eyewear.

About the Role

Designation : Assistant Brand Manager (Eyecare) IBD

Job Details

This role will be responsible for supporting the GTM strategy for Brand Watches in international markets through development & execution of online and offline campaigns. The key deliverables would include a) assisting the Brand Manager in brand strategy & communication including planning developing implementing and monitoring of marketing campaigns; b) conducting consumer & market research for inputs to the product and pricing strategy; c) working closely with the retail & product teams for fulfilling IBD specific needs in this category/market.

Internal Interfaces

Country Managers / Sales Heads

Domestic Product Managers

Domestic Brand Managers

Central Planning / NPD / ISCM teams

Visual Merchandising Team

Legal Team

External Interfaces

Agencies

Key customers

Country Partners / Distributors

Third Party Service Providers / Vendors

Work Location:

Bangalore

Work Experience:

3 4 Years of experience

Background and Requirements

Education: Graduate MBA in marketing preferred

Relevant Experience: 3 4 years

Behavioral Skills

Business savvy

Entrepreneurial drive

Nurtures relationships

Influence for impact

Accountability

Believes in people

Curious

Is passionate about categories and products

Knowledge

Brand and communications knowledge

Latest trends in marketing and communications

Experience executing Online/Digital campaigns