About the Company
We RentoMojo were founded by IITM alums and serial entrepreneurs who worked out of almost every major city in India in his first five years of corporate career. Frustrated with the hassles of relocating from one place to the other and tired of finding that perfect cluster of home essentials that suited their lifestyle.
The spending youth especially the millennials & Gen Zs prefer staying light desire flexibility and are value conscious. Willing to experiment with new stuff across categories that make life simpler and not boring these generations are also sensitive to our planets sustainability. Our customers and employees identify with what we do is what Geetansh Bamania our Founder and CEO has to say.
RentoMojo caters to the needs of the working professionals which is unmet due to non availability of furnished rental flats by offering furniture and appliances on rental basis thus providing more flexibility than owning the expensive furniture and appliances.
With 1000 people operations the company has a presence in 16 cities across India. Looking back Rentomojo has not only made a new market of lease which never existed for the consumer they have also become market leaders in the consumer rental industry. Unlike the norm they are now seeing a reverse trend wherein a version of ours is being copied in the US and UK. We are also profitable at monthly PAT since Oct 2021.
Five Pillars of our Culture:
Zoom InZoom Out :
- We zoom in and go micro; our focus would be doing better in everything including things we already do well.
- We zoom out a lot for creating successful pilots that can potentially scale into a lot of value add in the future like strengthening our offline presence.
Enterprising Mindset: If you are bold enough you will have life changing growth opportunities here.
- We will continue to expand the responsibilities of hungry and willing people. If you are ready to do what you have never done you will find roles that you have never managed.
- Growing people from within was a significant contributor to the Fortune employers choice award that we won in 2022 and more importantly thats one of the biggest reasons of our success & continued momentum
Frugality: Measure Twice and Cut once.
- It is always easy to spend more money to get more done but it lacks any form of challenge. We have to grow and become better without a proportionate increase in cost.
- For every penny that we spend or that we put up to spend expect a lot of discussions debates and conversations. Planning is going to be important data has to be the foundation detailing will be a must and world class execution is the only way we will move forward in this journey.
Accountability: Less Why more How.
- We will always have more to bite than we can chew we will always have to make choices and prioritize while we progress. We can have hundreds of reasons behind why something can not be done but we have to remain focused on the how of things. The focus on how will help us find ways to get done what needs to get done.
Think decide play and act for the long term.
- The only time we will make short term decisions is when they help us in the longer term. To us the long term is all about consistency and not intensity.
The Core Team:
Role : Art Director
Location : Bengaluru (Hybrid)
Team Size : 2 4 people
Key Relationships
Reports to : Head of Brand
Stakeholders :
Internal: Marketing Retail Category and Experience
External: Marketing Agencies Partners Content Creators Graphic Designers
About the Role:
We seek a seasoned professional to lead our visual identity across all channels. Youll develop and implement a cohesive brand strategy ensuring consistency and impact in marketing campaigns digital experiences and physical touchpoints. Youll be a key player in shaping RentoMojos visual landscape driving brand recognition and engagement.
Responsibilities and Ownership: (Things that the role cannot miss)
- Develop and implement a comprehensive brand identity: Define the visual elements such as color palettes typography imagery and tone of voice that represent RentoMojos values and resonate with our target audience.
- Lead and manage the creative team: Foster a collaborative environment where designers and copywriters thrive providing guidance and mentorship to maximize their talents.
- Conceptualize and execute impactful marketing campaigns: Create visually compelling campaigns that align with brand objectives and effectively communicate RentoMojos benefits to potential customers.
- Design userfriendly and engaging digital experiences: Ensure our website app and other digital platforms are not only functional but also visually appealing and intuitive to navigate.
- Collaborate crossfunctionally: Work closely with marketing product and other departments to ensure consistent brand representation across all initiatives.
- Stay updated on industry trends: Keep abreast of design trends and best practices in the rental furniture industry and beyond bringing fresh and innovative ideas to the table.
Preferred Qualifications : Your work till now will be the first qualification that would matter to us. Other than that you should be:
- Minimum 6 years of experience as an Art Director or in a similar creative leadership role.
- Proven track record of successfully developing and implementing brand identities and marketing campaigns.
- Strong understanding of design principles including color theory typography composition and user experience (UX).
- Proficiency in design software such as Adobe Creative Suite Figma etc.
- Excellent communication collaboration and project management skills.
- Passion for design and a desire to contribute to a growing and dynamic company.
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