Area Sales Manager

Our Client is one of the oldest Company operating in the Sweeteners and Nutraceuticals space. It has a diversified portfolio of products including bioproducts nutraceuticals and cogeneration of power. It is also a leader in organic farming and sustainable agriculture.

Job Purpose:

1 Develop influence and drive the implementation of the growth agenda in the area. Realize growth opportunities by implementing S&D plans related to markets channels infrastructure people and enablers.

2 The role serves the purpose of translating business strategies into suitable actions for specific geographies on the one hand while leveraging locallevel opportunities to drive Physical and Mental availability on the other

Planning Role :

Set monitor and deliver key business and S&D objectives at period quarter and Annual levels

Develop the markets by using a judicious mix of tools available to drive Physical and Mental availability

Deploy and/or create person neutral systems processes and Ways of Working that lead to a fundamentally solid Sales Engine in his/her specific geography.

Influence Key stakeholders such as LM Trade Marketing Key Account Managers Marketing and Regional Category teams of Retailers to align and garner the necessary support to meet growth ambitions in the mid to longterm

Engage with Regional chains to develop & grow business by formulating category and portfoliospecific plans

Maximize throughputs of trade spends (as per agreed norms) and ensure delivery of InStore Visibility and execution as per the standards leveraging tools available

Execution Role :

Deployment & Execution of period quarterly and Annual Business Plans

Deployment and execution of all promotions and BTL activations planned by the National Key account team

Driving the team of Sales Officers TSIs Merchandisers and Promoters to deliver the picture of success in the Modern Grocery outlets formats being covered by the Modern Trade Channel

Driving for all Initiatives planned in the geography towards category management Additional Visibility elements multisite and crosscategory placement of products or any other Initiative drive planned by the National Key account team.

Key Account Management:

The MT ASM will handle the regional Chains that may exist in their region and conduct Key Account management function for those set of chains

The incumbent will also be responsible for engaging with the regional teams of National Chains to develop and execute local level activations by coordinating with the Customers category teams and Key Account managers

Key account management role would mean engaging with the Chains category Teams for Business planning and delivery Promotion & Visibility planning and driving for Desired market Shares

The Role would require the ASM to engage in Data Analytics and derive insights to be applied in driving business with the Regional Chains

People Management :

Lead Monitor Motivate and drive performance by leverage selling tools and incentive programs as designed by the company

Coach SO s on the Sales & Distribution system and drive desired productivity levels

Implement structured training interventions as per agreed calendar to continuously up skill their Sales Officers / Promoter & Merchandiser team

Recruit desired numbers of Promoters and Merchandisers of targeted profiles within specific timelines

Drive adherence and usage of SFA tools to track and build information and actionable outputs to improve instore execution standards

Administration :

Conduct Period meetings as per agreed norms to monitor performance levels across cities SO Distributors and Brands

Ensure efficient backend administration by way of claim submissions expense statements account reconciliations and signoff s etc

In conjunction with LM ensure a higher level of forecast accuracy on a period level and align with regional Supply chain teams to ensure efficient service levels to customer

Remote Work :

No