Analytics Director

ROLE: Analytics Director

LOCATION: New York US (Hybrid: 3 days in the office 2 from home)
Also open to candidates applying in Los Angeles Chicago or Austin

SALARY: Up to $100k base

Who are we

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity data and technology with a unique people power & platform power approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencers gamechanging proprietary technologies which are supercharged by official partnerships and data integrations with the worlds leading social platforms for realtime and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the True Human Influence movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries Influencer has been helping brands navigate the everevolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge experience and technology that have enabled them to deliver thousands of campaigns for hundreds of brands in markets across the world. Today Influencer has a team of 120 of the best talent in the industry working across Europe North America and the Middle East. From Google to CocaCola from Amazon to Microsoft and from TikTok to Meta they work with companies brands and agencies across every vertical building meaningful relationships between brands creators and their audiences.

What are we looking for

In this exciting new role you will be working alongside the Global Measurement Director (London based) and the Group Director of Client Services (New York based) in a newly formed role responsible for developing and delivering our measurement research and insight capabilities for our NA based partners.

Were looking for someone with 8 years experience in digital campaign measurement market research and/or media insights. Youll have experience working directly in both measurement and insights roles in the media/marketing industry whether thats in agency clientside or at a mediaowner. (Note that experience working in a fast paced agency environment is preferred). You must be familiar with various campaign measurement capabilities including brand lift studies and you must understand how to use insights and research to drive business outcomes.

Youll have proven abilities to work crossfunctionally across sales delivery and marketing teams and you will have a track record of delivering bestinclass work to clients. You are capable of working both independently and as part of a team including leading and managing projects with support from other team members.

You need to be passionate about the value of measurement and insight excited to lead the development of these capabilities in the creator marketing industry and keen to prove the True Human Influence of our campaigns.

Roles & Responsibilities:

• Lead the delivery of influencer campaign measurement studies

  • Build recommendations for partners analyze campaign data and develop insights

  • Work with our external tools and agencies including the set up of advanced measurement studies such as brand lift sentiment analysis and ROI

  • Write campaign reports and present them directly to clients

  • Help onboard new suppliers and new measurement capabilities if applicable

• Lead the delivery of research and insights projects

  • In partnership with Global Measurement Director run bespoke thought leadership research studies both internally and with external vendors and partners

  • Drive insight generation from our first party data and third party tools

  • Present studies and insights in client meetings and at external events

• Work crossfunctionally as an expert in measurement research and insight

  • Support the wider Measurement team on strategy training and collaboration with other internal teams

  • Support our Sales and Delivery teams as a subject matter expert on postcampaign analytics client learning agendas and RFP/RFI pitch support and aid them on using research and insight to drive new sales opportunities

  • Work closely with our Marketing team on opportunities and content for PR press and events

  • Liaise with our Product team on data tooling reporting and dashboards

Experience:

• Required skills and experience:

  • Severalyears experience in digital campaign measurement market research and/or media insights

  • Experience working directly in a measurement or insights role in the media/marketing industry whether thats in agency clientside or at a mediaowner

  • Experience working hands on with data and with relevant analytical tools (e.g. Excel/Sheets thirdparty measurement and insights tools)

  • Experience with advanced campaign measurement studies (such as brand lift)

  • Knowledge of 3rd party tools and suppliers

  • Experience working with external stakeholders (both client and agency side)

  • Ability to convert data and results into insights and recommendations

  • Ability to collaborate with nondata stakeholders by communicating results and insights in an accessible manner

• Preferred (but not required):

  • Economics statistics mathematics or related degree

  • Some technical data and analytics skills (e.g. SQL Python)

  • Experience working in a fast paced agency environment

(some of our) Benefits & Perks:

• Career Framework approach to leveling ensuring our compensation and progression is competitive

• 22 days of Vacation ( Federal Holidays which can be flexed to your needs)

• Office first hybrid approach with 3 days in our New York HQ

• benefits including medical 401K

• Yearly tenure celebrations

• Company wide offsites seasonal celebrations and events

At Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. Diversity Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.