Adobe AnalyticsBhawna Bansal

• Adobe Analytics Implementation: Lead the endtoend implementation of Adobe Analytics ensuring accurate data collection and tagging on various digital platforms.
• Data Analysis: Analyze data from Adobe Analytics to identify trends patterns and areas for improvement. Provide actionable insights to enhance marketing and user experience strategies.
• Report Generation: Create customized indepth reports and dashboards to track KPIs and key performance metrics. Ensure that stakeholders have access to relevant and realtime data.
• Conversion Optimization: Collaborate with crossfunctional teams to identify opportunities for improving conversion rates and user engagement and implement strategies to drive results.
• A/B Testing: Design execute and analyze A/B tests to optimize user journeys content and digital marketing campaigns.
• User Behavior Analysis: Study user behavior and preferences to recommend changes in website design content and functionality to enhance user experience.
• Tag Management: Manage and maintain tagging strategies to ensure the accuracy and consistency of data collected by Adobe Analytics.
• Collaboration: Work closely with marketing web development and design teams to integrate datadriven decisionmaking into the organization 's culture.
• Stay Current: Keep uptodate with industry trends and Adobe Analytics updates to continuously improve the digital analytics strategy.
• Design implement and maintain Adobe Analytics tracking solutions to capture relevant data points and metrics across digital properties.
• Develop custom tracking requirements using JavaScript data layer implementations and Adobe Launch/DTM (Dynamic Tag Management).
• Configure Adobe Analytics reports dashboards and segments to provide actionable insights into user behavior conversion funnels and campaign performance

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