Digital Marketing Specialist

Job Title

Job Description Summary

Job Description

The Property Digital Specialist plays a key role in driving the execution optimization and continuous improvement of digital property marketing platforms and initiatives. This role supports and enhances digital property marketing products and services within the digital property optimization service tower and sits within a global marketing team partnering with stakeholders across regions to translate business needs into scalable user-focused digital solutions.

Working in a fast-paced collaborative professional services environment the Property Digital Specialist is accountable for delivering high-quality digital experiences supporting operational excellence and building trusted relationships with stakeholders partner teams and vendors.

The position focuses on digital platform and product support with an emphasis on product marketing product management and operational execution. The role works closely with product and technology teams to enhance property marketing systems data and user experiences while ensuring solutions are effectively adopted and deliver measurable business value. This role is well suited for a marketing professional who brings strong digital expertise sound judgment and the ability to balance execution strategy and stakeholder engagement in a global context.

Experience or familiarity with commercial real estate particularly property listings and marketing workflows is highly valued and will support success in this role.

Key Responsibilities

Own the execution optimization and ongoing evolution of select digital property marketing platforms and products including oversight of business-as-usual (BAU) operations such as incident management vendor coordination and process improvement ensuring alignment to business priorities and user needs and driving efficiency scalability and consistency across platforms

Own user support and enablement for one or more property data source systems using feedback and usage insights to inform enhancements and improve the end-to-end user experience

Partner with business stakeholders across regions to conduct stakeholder research gather requirements and perform digital analysis to assess needs identify opportunities and inform solution design and prioritization

Manage property-related development user stories from discovery through deployment ensuring business needs are clearly translated into prioritized actionable requirements aligned to product and business goals

Partner closely with the Global Website product team to groom backlogs prioritize work and guide stories through development sprints testing and release

Lead or support user acceptance testing (UAT) release readiness and end-user communications

Support product marketing activities for digital property platforms including contributing to positioning user adoption strategies and stakeholder communications to drive awareness and effective usage

Serve as a primary point of contact for stakeholders and partner teams for assigned platforms products and initiatives building relationships grounded in trust transparency and accountability

Demonstrate strong executive presence and the ability to engage confidently with senior stakeholders

Analyze trends feedback and performance data to identify risks opportunities and recommendations for continuous improvement

Lead workstreams in support of the digital property marketing service tower supporting planning prioritization and cross-team coordination

Establish and maintain processes documentation and best practices to support consistent delivery and operational excellence

Apply an understanding of commercial real estate marketing particularly property listings to support digital platform enhancements data quality and overall user experience

Contribute to product and platform roadmap discussions by identifying trends risks and enhancement opportunities based on data and stakeholder feedback

Required Qualifications

Bachelors degree in Marketing Communications Business or a related field or equivalent experience

25 years of experience in digital marketing digital platform management marketing operations or product support roles

Demonstrated experience translating business requirements into digital or technical solutions

Strong analytical skills with the ability to evaluate data identify trends and inform decisions

Proven ability to manage multiple initiatives with competing priorities

Strong written and verbal communication skills including experience engaging with senior stakeholders

Proven ability to work effectively across diverse audiences functions and experience levels including global partners

Experience partnering cross-functionally with technology product or development teams

Preferred Qualifications

Experience supporting or managing digital platforms such as content management systems (CMS) analytics tools (including Google Analytics) video hosting platforms or other marketing technology systems used to analyze user engagement and performance

Experience or familiarity with paid digital advertising and email marketing

Familiarity with UX/UI principles and best practices with the ability to evaluate and contribute to user-centered digital experiences based on data-driven insights

Familiarity with property data complex data structures or database-driven systems and an interest in improving how data is presented and consumed

Experience building clear well-structured presentations in PowerPoint and delivering content to stakeholders and partner teams

Experience working with Azure DevOps or similar development work management tools

Experience using Asana or other project management tools or formal training in project management principles

Experience in B2B professional services or commercial real estate environments with familiarity in property listings and marketing workflows strongly preferred

What We Offer

Ownership of impactful digital property marketing platforms and initiatives with visible business impact

Opportunities to influence digital solutions roadmaps and user experience decisions on a global scale

Exposure to senior stakeholders and cross-functional leadership

A collaborative inclusive environment within a global real estate services organization