Marketing Specialist, Studios, Rights and Corporate

Marketing Specialist Studios Rights and CorporateAs Marketing Specialist Studios Rights and Corporate at Blue Ant you will play a key role in shaping and elevating the brand across development production distribution and corporate. Acting as a brand steward you will ensure consistency in messaging and visual identity across all touchpoints while driving integrated multi-channel marketing lead the execution of marketing campaigns oversee the development of creative assets and manage key marketing tools and workflows including trackers. From crafting compelling materials to supporting strategic and tactical campaigns you will contribute to building the studios and companys global presence and impact. Youll also own core processes - such as video reels- ensuring high-quality timely in this role will rely on strong cross-functional collaboration as you work closely with internal teams and external partners to amplify content support business priorities and maximize visibility in a competitive global role will report to the VP Marketing Studios Rights and Corporate and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per anticipated salary for this role is $60000 per year with final compensation determined by experience and Responsibilities & DutiesAct as a brand champion ensuring consistent application of approved branding across all touchpoints including websites presentations markets advertising and the development and evolution of the corporate brand narrative positioning and key marketing messaging across business elevate the studios profile at key international markets festivals and industry events (MIPCOM Realscreen London Screenings KidScreen Annecy etc.).Monitor industry trends competitive positioning and audience insights to inform marketing strategies and with the VP Marketing on initiatives across Studios and Corporate including development production and support distribution marketing plans and campaign with development teams to shape early positioning titles and marketing materials to ensure market closely with production teams to capture and curate on-set content (stills behind-the-scenes video shot lists) for marketing pr and sales and support marketing campaigns and series launches from planning through execution including delivering assets to partners platforms and the creation organization and delivery of marketing assets (photography key art video etc.) ensuring alignment with brand guidelines and marketing team to maintain marketing trackers deliverables and internal marketing with PR talent and external partners on promotional opportunities press days and launch paid media and advertising initiatives including briefing trafficking assets and monitoring needed support brand licensing initiatives by developing marketing materials toolkits and guidelines for partners as with licensing and commercial teams on co-branded campaigns and retail moments to maximize visibility and revenue funding applications and other strategic marketing initiatives as 25 years of experience (non-internship) in the film television or entertainment industry; experience at a studio streamer or media company is experience planning and executing integrated marketing campaigns across digital social traditional influencer and copywriting skills and a sharp eye for creative with attention to detail in both messaging and managing the development of marketing materials including decks advertising assets and promotional project management skills with the ability to manage multiple priorities and deadlines interpersonal and communication skills- a natural relationship builder across teams and negotiating advertising buys or working with media partners is an -starter with the ability to work independently while contributing to a collaborative team to HaveExperience marketing consumer shows trade shows festivals conferences ticketed events attractions or live shopping in home design cottage lifestyle parenting baby wellness food retail or similar consumer developing co-promotion campaigns with major brands media partners retailers or with Wrike or similar project management with Mailchimp or other email marketing with Meta Instagram TikTok LinkedIn or other social platforms.