SEO Expert (SEO, AEO, GEO, AIO, Content Marketing & Paid Search)
Job Summary
Key Responsibilities
Search Engine Optimization (SEO)
- Develop and execute comprehensive SEO strategies to increase organic traffic keyword rankings and conversions.
- Perform in-depth keyword research competitor analysis and opportunity discovery.
- Optimize on-page elements including titles meta descriptions headers schema markup and internal linking.
- Conduct technical SEO audits covering crawlability indexation site speed Core Web Vitals structured data and mobile usability.
- Build and manage high-quality backlink acquisition strategies.
- Monitor rankings and website health using tools such as SEMrush Ahrefs Screaming Frog SEO Spider and Google Search Console.
Answer Engine Optimization (AEO)
- Optimize content to appear in featured snippets People Also Ask sections and voice search results.
- Structure content to directly answer user questions.
- Implement FAQ schema and Q&A structured data.
- Improve visibility in zero-click search experiences.
Generative Engine Optimization (GEO)
- Optimize content to be cited and referenced by AI search engines and generative assistants.
- Create authoritative trustworthy and highly structured content that aligns with E-E-A-T principles.
- Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT Google Gemini Microsoft Copilot and Perplexity AI.
AI Optimization (AIO)
- Develop strategies to maximize brand visibility across AI-powered search and recommendation systems.
- Monitor AI citations entity recognition and topical authority.
- Use AI tools to scale research content creation and optimization workflows.
Content Marketing & Creation
- Plan and manage a content calendar aligned with business goals and keyword opportunities.
- Write and optimize blog posts landing pages case studies and service pages.
- Collaborate with designers and developers to publish engaging content.
- Ensure all content follows SEO best practices and conversion-focused copywriting principles.
Google Ads / PPC
- Plan launch and optimize campaigns using Google Ads.
- Conduct keyword and audience targeting research.
- Manage ad copy bidding strategies budgets and landing page optimization.
- Track and improve ROAS CPA and conversion rates.
Analytics & Reporting
- Analyze traffic rankings leads and campaign performance.
- Build dashboards using Google Analytics Looker Studio and CRM tools.
- Present actionable recommendations and monthly reports.
Qualifications :
Required Qualifications
- 5 years of hands-on experience in SEO and digital marketing.
- Proven track record of increasing organic traffic and generating qualified leads.
- Strong knowledge of SEO AEO GEO and AIO strategies.
- Experience managing successful Google Ads campaigns.
- Excellent content writing and editing skills.
- Strong understanding of HTML CSS JavaScript and CMS platforms such as WordPress.
- Proficiency with SEO and analytics tools.
- Familiarity with schema markup and structured data.
- Strong analytical and problem-solving abilities.
Preferred Qualifications
- Experience in B2B lead generation and software services marketing.
- Knowledge of conversion rate optimization (CRO).
- Experience with HubSpot or other CRM platforms.
- Understanding of international SEO and multilingual content strategies.
- Familiarity with AI-assisted content tools.
Key Skills
- Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI Optimization (AIO)
- Technical SEO
- Content Strategy and Copywriting
- Google Ads / PPC
- Keyword Research
- Link Building
- Structured Data / Schema Markup
- Analytics and Reporting
- Conversion Rate Optimization (CRO)
KPIs and Success Metrics
- Growth in organic traffic
- Increase in qualified leads
- Keyword ranking improvements
- Featured snippet and AI citation visibility
- Google Ads ROAS
- Conversion rate improvements
- Domain authority and backlink growth
Tools & Platforms
- Google Search Console
- Google Analytics
- Google Ads
- SEMrush
- Ahrefs
- Screaming Frog SEO Spider
- Looker Studio
- WordPress
- HubSpot
Preferred Industry Experience
- Software development and IT services
- SaaS platforms
- E-commerce
- B2B lead generation
- Technology startups
Additional Information :
WHY YOULL LOVE US
- All employees benefits for free (our famous games room daily breakfast fruits coffee and other hot drinks soft drinks and juices company days out and parties)
- Social insurance
- Open-door management policy
- Full Medical insurance
- Accommodation and Transportation Allowance
- Friendly environment that values innovation and efficiency
- Exciting opportunities for career growth and talent development
- Feedback encouragement
- Recognition and reward programs
- Competitive salaries and incentives
- Friendly environment
- Flexible and Comfortable schedule
- Fun committees
- Monetary rewards
- Fun smart and creative people
- Career possibilities with growing team
- Paid vacations
- Social benefits
For more information about Nile Bits please visit our website:
Remote Work :
Yes
Employment Type :
Full-time
About Company
Nile Bits aims to provide the best software development services that deliver robust, scalable, and cost effective software solutions. A team of top class professionals offers you proven expertise to ensure the quality and reliability of the products we develop for you. We emphasize m ... View more