Director, Brand Strategy

Job Summary:

We are seeking a Director Brand Strategy to define evolve and scale iHerbs global brand strategy at the enterprise level. This role is fundamentally strategic focused on long-term brand positioning architecture and market differentiation. This leader will translate business objectives customer insights and market dynamics into a cohesive global brand strategy ensuring alignment across regions functions and channels. Unlike a traditional creative production lead this role is fundamentally strategic: shaping how iHerb shows up in the world ensuring consistency across markets and translating business priorities into a cohesive brand system. The role serves as the organizations central authority on brand strategy distinct from creative production and campaign execution functions. They will possess excellent leadership skills the ability to inspire and motivate a team and have the ability to effectively communicate their ideas to multiple teams and stakeholders. This role is distinct from creative production leadership roles and does not primarily focus on the execution of marketing assets or day-to-day design management.

Job Expectations:

Brand Strategy & Positioning

• Define and continuously refine iHerbs global brand positioning narrative and value proposition
• Translate business and market insights into clear brand strategies across regions and customer segments
• Partner with leadership to align brand direction with company growth priorities
• Develop long-term (35 year) brand strategy and equity-building initiatives
• Define brand architecture across product categories customer segments and global markets
• Establish KPIs and measurement frameworks for brand health (e.g. awareness perception equity)

Brand Identity & Systems

• Establish and govern iHerbs global brand identity framework including visual identity tone of voice and brand guidelines
• Build scalable brand systems that ensure consistency across all touchpoints (digital packaging campaigns social etc.)
• Define enterprise-wide brand standards and governance models to guide execution across internal teams and external partners
• Establish guardrails and frameworks that empower teams while protecting brand integrity

Creative Direction & Studio Oversight

• Lead the internal creative studio responsible for producing marketing and brand assets
• Provide strategic oversight to the internal creative studio; day-to-day creative production is executed by creative operations and studio leadership
• Set the creative vision and direction for campaigns product storytelling and content
• Establish strategic brand frameworks and guardrails that inform campaign development and creative direction
• Ensure output is not only high-quality but strategically aligned with brand objectives
• Elevate the overall creative standard across the organization
• Evaluate creative effectiveness against brand strategy and business outcomes rather than directly managing asset production

Global Brand Governance

• Drive consistency across international markets while allowing for localized relevance
• Define decision rights and governance processes for brand approvals across regions
• Implement processes and review mechanisms to maintain brand quality at scale
• Partner with regional teams to adapt brand strategy effectively without diluting core identity
• Implement processes and review mechanisms to maintain brand quality at scale
• Serve as final escalation point for brand strategy decisions impacting multiple markets or functions

Cross-Functional Leadership

• Collaborate closely with Growth Product Merchandising and International teams
• Influence executive leadership on brand implications of business decisions (e.g. product launches market entry partnerships)
• Influence senior stakeholders and serve as the central authority on brand decisions
• Manage and mentor a team of designers creatives and external partners/agencies
• Lead and develop brand strategy capabilities within the organization; direct management of creative production teams may be indirect or through layered leadership

Knowledge Skills and Abilities:

Required:

• Bachelors degree in graphic design marketing or a related field
• 12 years of experience in branding brand strategy or creative design
• Strong leadership and team management skills
• Experience developing and operationalizing brand strategy at a global or enterprise level
• Strong analytical skills including ability to interpret brand performance data and market research
• Experience influencing executive stakeholders and driving cross-functional alignment
• Excellent communication and collaboration and presentation skills
• Ability to work in a fast-paced environment
• Proven track record of developing successful marketing campaigns
• Proficient in Adobe Creative Suite and other design software
• Strong understanding of industry trends and best practices
• Cross-device and cross-platform design skills in the native environment (iOS and Android) mobile web and desktop
• Excellent communication presentation and interpersonal skills and ability to champion design decisions
• Experience working in a fast-paced environment and with rapid prototyping
• Experience leading a team

Equipment Knowledge:

• Proficiency in design and prototyping tools such as Adobe CS and Sketch
• Superior knowledge of Adobe Creative Suite
• Experience with Microsoft Office Suite (Word Excel PowerPoint)
• Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred
  
  

Education Requirements:

BA or BS in interactive design graphic design or equivalent experience.

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.