Digital Strategist

Vizonian Life

#TeamVizy is leading the technology-payment processing space. Our culture is built on trust transparency technology and talent. We are the voice for business owners putting money back in their pockets and eliminating up to 100% of their processing fees.

Its time to #lovewhatyoudo and be your authentic self! Yes we hold each other accountable. If youre successful were all successful - this is why we #workhardplayhard so #LFG!

The Gig

The Digital Strategist is the technical and analytical engine of VizyPays marketing team. This role owns the full arc of digital discoverability and performance from how VizyPay ranks on Google and surfaces in AI-generated answers to how paid media amplifies organic momentum and how all of it is measured attributed and reported. The Digital Strategist sets the architecture that every other digital effort builds on.

Search & AI Discoverability

Own end-to-end SEO strategy: keyword research technical audits site architecture internal linking and Core Web Vitals.

Lead AI Optimization (AIO/GEO): structure VizyPays digital presence to earn citation in ChatGPT Perplexity Claude Gemini and Google SGE.

Define AEO content architecture schema standards FAQ frameworks and answer formats that the Content Specialist executes within.

Paid Media & Growth

Execute paid search strategy across Google Ads with disciplined CPA targets for merchant acquisition and ISO agent recruitment.

Run paid social experimentation across LinkedIn and Meta in collaboration with the Channel Marketing Specialist.

Analytics & Martech

Own GA4 configuration UTM governance conversion tracking and attribution modeling across all channels.

Build and maintain performance dashboards providing the Director and team a coherent view of all channels.

Manage HubSpot CRM integration martech stack and AI-assisted workflow tooling.

Design and execute A/B and multivariate tests across paid creative landing pages and email sequences.

Ready to Level Up

Bachelors degree in Marketing Business related field or equivalent experience preferred.

2 years of digital marketing experience with demonstrable strength in SEO and/or paid media.

Proficiency in Google Search Console GA4 and Google Ads.

Working knowledge of structured data (JSON-LD ) semantic SEO and entity optimization.

Experience with HubSpot or a comparable marketing automation platform.

Strong analytical ability; comfortable building dashboards and communicating findings to non-technical stakeholders.

Fintech SaaS or B2B services experience preferred; payments or ISO channel familiarity is a meaningful advantage.

Working knowledge of AI Optimization (AIO/GEO) concepts is a plus.