Digital Content Specialist

The Digital Content Specialist is a creative member of Heartshares External Affairs team responsible for managing and growing the organizations digital presence across platforms. This role owns the day-to-day execution of Heartshares digital communications strategy ensuring content is timely on-brand and mission-driven. The ideal candidate brings a strong eye for visual storytelling comfort working across multiple digital platforms and a data-informed approach to content performance.

Primary Essential Functions and Primary Responsibilities:

Editorial Planning

• Develop maintain and execute a comprehensive editorial calendar that aligns digital content with organizational priorities campaigns and key dates.
• Coordinate with cross-functional partners across programs external affairs and leadership to ensure timely and cohesive content planning.
• Anticipate and plan around awareness months and advocacy moments relevant to Heartshares mission.

Social Media Management

• Manage Heartshares presence across social media platforms including content creation (both copy and design) scheduling community engagement and platform monitoring.
• Develop platform-specific content strategies that grow the agencys audience increase engagement and advance organizational goals.
• Stay current on platform trends algorithm changes and best practices to continuously optimize performance.

Blog Management

• Oversee Heartshares blog including editorial planning content sourcing writing editing and publishing.
• Collaborate with program staff leadership and community members to develop stories that illustrate Heartshares impact.
• Ensure blog content is optimized for SEO and aligned with the organizations broader content strategy.

Photography & Videography

• Plan for and coordinate photography and videography needs for Heartshare events programs and campaigns.
• Produce edit and manage photo and video content both as a hands-on creator and as a coordinator of external vendors for use across digital platforms publications and donor communications.
• Abide by media release/consent processes and ensure ethical consent-based practices in all visual documentation of the people Heartshare supports.

Analytics & Reporting

• Track analyze and report on digital performance metrics across social media web email and other channels.
• Prepare regular analytics reports with actionable insights and recommendations for the VP of Strategic Communications.
• Use data to inform content decisions and continuously improve digital engagement.

• Bachelors degree or equivalent experienceRequired
• 3 years of experience in digital communications social media management or a related role; nonprofit experience a plus.
• Demonstrated proficiency managing organizational social media accounts across platforms including Instagram LinkedIn Facebook and others.
• Strong writing and editing skills with experience producing online content.
• Proficiency with Canva Adobe Creative Suite or similar design tools.
• Hands-on experience with photography and video production and editing; proficiency with tools such as Adobe Premiere Final Cut Pro or equivalent.
• Familiarity with web analytics tools (e.g. Google Analytics) and social media management platforms (e.g. Hootsuite Sprout Social).
• A commitment to Heartshares mission and sensitivity to the communities and individuals represented in our content.

Benefits

At HeartShare we offer a comprehensive benefit package based on full-time/part-time status. You canexpect:

• Rewarding Work in a team environment.
• Paid vacation sick personal days and holidays.
• 403(B) retirement plans with employer contribution.
• Health dental vision and life insurance.
• Employee Assistance Program (EAP).
• Flexible spending account (Dependent Care Medical Parking and Transit).
• Employee Appreciation Programs and Events.
• Tuition Assistance Program.
• Professional Development opportunities.
• Wellhub Discount
• Verizon Wireless Discount.
• BJs Membership discount.
• Discounts on Broadway tickets movie tickets theme parks sporting events gift certificates & more

HeartShare is an Equal Opportunity Employer (EOE). If you need to request accommodation during the recruiting process please reach out to .

About Heartshare

Who WE ARE:

For over 150 years Heartshare has been dedicated to championing and empowering New Yorkers society has too often overlooked and underestimated.

To learn more about HeartShare please visit our website at or Follow us onTwitterLinkedInYouTubeInstagramFacebook

HeartShare Human Services of New York Homepage

HeartShare Human Services of New York nurtures and empowers children and adults with intellectual and developmental disabilities.