Google Ads PPC Specialist
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role We are looking for a results-driven Google Ads / PPC Specialist with a minimum of 2 years of experience in managing paid advertising campaigns. The ideal candidate should have strong expertise in Google Ads PPC campaign optimization and performance analysis along with excellent communication skills to collaborate with internal teams and international clients. The candidate will be responsible for planning executing monitoring and optimizing paid search campaigns to maximize ROI and achieve client marketing objectives.
Roles & Responsibilities
- Plan create and manage Google Ads and PPC campaigns across Search Display
- and Shopping networks.
- Set up and manage campaigns ad groups keywords bids budgets and targeting strategies for assigned client accounts.
- Conduct in-depth keyword research and competitor analysis to identify new opportunities.
- Continuously optimize ad copy bidding strategies search terms and landing pages to improve campaign performance.
- Monitor campaign performance and analyze data to maximize ROI and reduce cost-per-conversion.
- Prepare weekly and monthly campaign performance reports with insights and improvement recommendations.
- Manage Google Merchant Center product feeds and Shopping Ads optimization.
- Utilize tools such as Looker Studio Google Ads Editor and Google Product Taxonomy for reporting and campaign management.
- Identify trends insights and growth opportunities through data analysis and performance metrics.
- Work closely with account managers and senior management to develop and execute integrated digital marketing strategies.
- Communicate effectively with internal teams and international clients regarding campaign performance and strategy updates.
Qualifications & Skills
- Minimum 2 years of hands-on experience in PPC campaign management.
- Strong expertise in Google Ads (Search Display and Shopping campaigns).
- Experience working with Google Merchant Center and product feed optimization.
- Proficiency with PPC tools such as SpyFu SEMrush Google Ads Editor and Looker Studio.
- Strong analytical mindset with the ability to interpret campaign data and optimize performance.
- Excellent verbal and written communication skills.
- Ability to manage multiple accounts and campaigns simultaneously.
- Experience working with international clients and global campaigns (Preferred).
- Ability to work independently and collaboratively within a team environment.
Required Skills:
Google Ads PPC campaign optimization performance analysis communication skills planning executing monitoring optimizing paid search campaigns ROI maximization campaign management ad groups management keyword research competitor analysis ad copy optimization bidding strategies search terms optimization landing pages optimization campaign performance monitoring data analysis reporting Google Merchant Center product feeds management Shopping Ads optimization Looker Studio Google Ads Editor Google Product Taxonomy trend identification insights analysis growth opportunities identification digital marketing strategies development client communication SpyFu SEMrush verbal communication written communication multi-account management international clients experience teamwork independent working
