Media & Brand Manager
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1 Vacancy
Job Summary
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Benefits:
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
This job is Full Time and Onsite Only (not remote work)
AXL is seeking a highly organized self-starter Media Manager to help lead and grow the media content and communications engine behind the AXL brand.
This is not an entry-level social media position and we will only be looking at candidates with tactical / outdoor gear industry experience.
This role is responsible for helping drive the planning coordination execution and consistency of AXLs media presence product launch schedules website content newsletters social platforms and overall brand communication strategy. The ideal candidate understands modern digital marketing tactical gear & firearms culture and how to keep a fast-moving brand organized engaging and consistently ahead of schedule.
We are looking for someone excited to help grow AXL into one of the premier modern brands in the defense industry through engaging content consistent storytelling product launches and high-quality digital media.
This position reports directly to leadership and plays an important role in shaping the future direction of AXLs media and brand presence.
Responsibilities
Media & Content Operations
- Maintain and manage a forward-planned media and content calendar tied to product launches sales initiatives and company goals.
- Coordinate with internal media design product and leadership teams to ensure launch readiness and timely delivery of content.
- Help organize and oversee the scheduling publishing and consistency of content across Instagram Facebook TikTok YouTube X Twitch email and other platforms
- Ensure content launches and campaigns remain organized on-brand and executed on schedule.
- Generate engaging content that increases brand awareness and customer engagement.
- Help develop engaging platform-native content designed for short-form video platforms (instagram facebook tiktok twitter) while helping build toward larger mid-form and long-form YouTube content initiatives.
- Assist in developing repeatable content systems templates workflows and publishing processes.
- Support marketing initiatives tied to government sales including DOD Federal and Local Agencies.
Website & E-Commerce Support
- Coordinate with website and Shopify teams to keep product pages launch assets banners collections and promotional content fresh and updated.
- Help ensure website content supports conversions launches and current promotions.
- Assist in maintaining consistency across website messaging product content and digital merchandising.
Email Marketing & Launch Coordination
- Coordinate with partnered agencies and internal teams on newsletters promotional emails launch announcements and automated email flows while stepping in directly when needed.
- Ensure outbound communications maintain high standards for clarity urgency professionalism and brand consistency.
- Support help plan and execute product launches sales campaigns and seasonal promotions.
- Type this code in the question asked when you submit your resume or include in your cover letter: 9981
- Help ensure all launch assets media links and supporting materials are prepared before release.
Social Media & Community Growth
- Help grow AXLs overall digital presence and customer engagement.
- Monitor trends community conversations and tactical industry developments.
- Interact with customers through Instagram DMs comments story replies and other social media engagement channels.
- Help foster positive relationships with customers creators influencers and industry homies within the tactical and firearms community.
- Coordinate with influencers creators ambassadors and industry partners when needed.
- Assist in managing social engagement messaging comments and overall brand interactions
Advertising & Agency Coordination
- Coordinate with external pay-for-performance marketing agencies managing Meta/Facebook/Instagram advertising campaigns.
- Assist with communicating campaign priorities launch schedules promotional timelines and creative deliverables.
- Review campaign performance provide feedback and help align advertising with overall company initiatives.
Qualifications
- Highly self-motivated (Self Starter and Self Sustaining)
- Able to operate independently and proactively without constant oversight
- Strong organizational and project management skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Strong written and verbal communication skills
- Experience with social media management digital marketing and content coordination
- Familiarity with Shopify or similar e-commerce platforms
- Experience working with email marketing platforms such as Klaviyo or similar systems preferred
- Understanding of modern social media trends digital content strategy and brand growth
- Tactical firearms military and outdoor industry familiarity
- Ability to work independently while also collaborating closely with a team
- Strong attention to detail and follow-through
- Self-motivated with a proactive mindset and strong ownership mentality
- Roll up sleeves and shoot video photos and help edit as needed
Preferred Skills
- Experience with photography videography editing or content production
- Adobe Creative Suite familiarity
- Experience coordinating launches or marketing campaigns
- Understanding of SEO analytics and digital advertising
- Experience working with content calendars project management systems or marketing workflows
- Shoot content for video photography with the ability to edit
Additional Information
- Full-time position
- Pay based on experience with a salary base plus performance incentives
- In-person position located in Wylie Texas (75098)
- Some travel trade shows range events and industry events may be required
- Competitive compensation based on experience
- Employee discounts and industry access are available after 90 days
- Eligible for Medical Dental and Vision after 60 days of employment
- 401k with company match after 1 year
- PTO after 90 days of employment
AXL is proud to be an Equal Opportunity Employer.
Compensation: $50000.00 - $60000.00 per year
About Us
Hiring for several positions as we grow!
AXL Advanced designs and manufactures high-performance upgrades and stand alone products for Military and Law Enforcement for use with gear made by Crye Precision Spiritus Systems FirstSpear Velocity Systems Mayflower S&S Precision Ferro Concepts LBT (London Bridge Traders) Eagle Industries and other great Military/LE gear brands.
AXL Advanced is proud to be an Equal Opportunity Employer.
Required Experience:
Manager
