Account Manager, Biddable

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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2376 - Account Manager Biddable

Role Summary and Impact

The role exists to support a growing Paid Search and Social specialist team where we are looking for an experiencedBiddable Account Manager who will play an instrumental role in further developing our offering by supporting the ongoing client engagement managing key campaign activity for the client and support the Account Director and Manager to implement the strategic vision of the account and team.

The candidate will report to the Business Director though will work consistently with the Account Director. An Account Executive will sit within this team and directly support this role. The ideal candidate will have proven experience of successfully planning executing and optimising Paid Search and Social campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers as well as developing an understanding of their available products and services.

Responsibilities

Delivering clientperformance

• Work with digital platforms like Google Ads (inclusive of YouTube) Microsoft Ads Meta and LinkedIn to run best practice compliant campaigns.
• Competently create media plans designed to achieve specified client briefed KPIsand outcomes
• Understand how digital media can be measured and tracked using third party technology such as via Google Analytics.
• Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation bid rules audience expansions/creation etc.)
• Identifyand implement testing approaches to improve campaign performance against KPIs
• Carry out regular account optimizationtoimprove performance against KPIs
• Complete client reporting andanalysecampaign results extracting insighttoprovide recommendations for future activity
• Contribute to regular client meetings; preparing and presenting performance snapshots and account action updates
• Effectively manage your workload andsubmitdeliverables to your Account Director/Manager within deadlines
  

Inspiring ourpeople

• Effectively communicate with yourBusiness/Account Directors and client contactsregardingdeadlines delivery of workand proactive initiatives
• Train Executives on how toeffectively and efficiently build Paid Search and Social campaigns and applying best practicesto activity

Driving ourprocess

• Complete the Mindshare finance process
• Carry out regular campaign and budget management checks

Support team by looking to enhance processes

Skills and Experience

Essential Criteria

• Experience setting up and optimising campaigns within Meta LinkedIn Google Microsoft via SA360/Skai/etc (ideal).
• Experience using custom audiences and automation to enhance paid media strategy and performance
• Analytically minded with an aptitude for handling large data setsin order toidentifytrends and actionable insights
• Strong understanding of Paid Search and Social best practices related to buying strategies formats/campaign types audiences and set-up
• Understanding of measurement capabilities via the native platforms and 3rd party tools
• Intermediate experience using Excel and PowerPoint (Charts and graphs pivot tables)
• Proactive approach to expanding knowledge and capabilities
• Attention to detail
• Able to communicate effectively and work as part of a wider cross-channel team
• Be confident and comfortable with owning and leading aspects of client communication

Desirable Criteria

• Language skills

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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While we appreciate all applications received only those candidates selected for an interview will be contacted.

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