Lead Marketo Engineer Lead Marketing Automation Engineer

Lead Marketo Engineer / Lead Marketing Automation Engineer with Strong financial and banking domain experience

Location: New York - 4 days onsite role

FTE

Key Responsibilities:

• Lead the architecture design and implementation of complex Marketo solutions including multi stream nurtures lead scoring models and lifecycle frameworks
• Own the end to end Marketo platform strategy including instance health scalability governance and best practices
• Serve as the primary technical lead for Marketo guiding engineers analysts and marketers on platform usage and design decisions
• Design and optimize CRM integrations (Salesforce or equivalent) including lead routing sync error handling and data flow optimization
• Define and enforce Marketo governance standards-naming conventions folder structures token strategy and operational controls
• Oversee data quality segmentation strategy and compliance ensuring accurate targeting and privacy adherence
• Drive campaign performance optimization through A/B testing analytics and continuous improvement
• Lead third party integrations (REST APIs webinar platforms LinkedIn Adobe Experience Platform Journey Optimizer etc.)
• Proactively monitor and troubleshoot platform campaign and integration issues minimizing business impact
• Create and maintain technical documentation solution designs and operational runbooks
• Partner with senior stakeholders to translate business requirements into scalable Marketo solutions

Required Skills & Experience:

• 6 years of experience in Marketing Automation with 4 years of deep hands on Marketo Engage expertise
• Proven experience leading enterprise scale Marketo implementations
• Strong command of lead lifecycle management scoring routing and nurture strategy
• Advanced experience with Salesforce Marketo integrations and sync troubleshooting
• Hands on knowledge of REST APIs webhooks and custom integrations
• Strong analytical mindset with experience in campaign performance reporting and optimization
• Ability to lead technical discussions with senior marketing sales and IT stakeholders

Preferred Qualifications:

• Marketo Certified Expert (MCE) or Marketo Certified Architect (MCA)
• Experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO)
• Exposure to additional Martech platforms (HubSpot Eloqua Pardot)
• Experience in client facing consulting or managed services environments
• Prior experience mentoring or leading Marketo engineers or marketing operations teams